YT bikes has launched a deliberately mysterious ad campaign that aims to get people talking and wondering what this love/hate JEFFSY hashtag campaign is all about. Hannah reckons it must be a penis operated dropper post…
Who is JEFFSY? Do I hate them or love them? I’m really not sure I care either way. All I’m interested in is where I can get the number of that hot guy in the advert? I mean, clearly his girlfriend doesn’t appreciate him enough. For those good looks I’m prepared to put up with all kinds of unreliability, selfishness and potentially even infidelity. I don’t know what he’s talking about, but if he wants to talk to me in those dulcet tones while nuzzling me with that stubble then he can talk about whatever he likes.
Can’t see the video? Click here.
And his girlfriend – I wonder if she’d tell me what hair products she uses, because I really like her hair. I might even take a picture of her with me next time I go to the hairdresser. How does she get that wave without the frizz? And those lamp shades in the back ground are really cool – it can only have been her that bought them, not him (I mean, men don’t do interior design, do they?) so I wonder if she’d tell me where she got them. It doesn’t seem like she’d be too upset at me for taking him off her hands, does it?
Whatever this is an advert for, whatever or whoever JEFFSY is, it’s not for women, is it?
It may not contain naked women, but this advert is still sexist – unless this really is a product which only a man could use (like a penis operated dropper post). Why would a company choose to pitch its whole campaign on the basis of ‘women are going to hate this, blokes are going to love it’, excluding half the population from their potential market? We’ve already seen Maxxis and SixSixOne retreat from their misguided marketing campaigns. According to the countdown on the JEFFSY website, YT have 29 days to put this one right.
Happy International Women’s Day folks.