Factory Tour: SRAM Colorado Springs

If you’re running any Rockshox fork or shock, SRAM or Avid brakes and SRAM wheels then Colorado Springs is where they were first conceived, tested, developed and brought to market.

We can’t think of many places where a herd of Mule deer can be seen crossing the road in the middle of an industrial area, but Colorado Springs is one of them, and tucked away on the edge of the estate is a nondescript building with no hint of what’s inside; SRAM’s Colorado Springs development centre is a pretty low key affair.

Welcome to SRAM Colorado Springs

Welcome to SRAM Colorado Springs

The first hint of where you are comes once you’re inside the front door.

Bike part art

Bike part art

SRAM’s pART Project takes bike parts and turns them into art which is auctioned off to raise funds for World Bicycle Relief.

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Ute Park - doorstep product testing ground and lunch ride location

Ute Park – doorstep product testing ground and lunch ride location.

The Colorado Springs Development Centre has some great riding right on the doorstep with XC loops available at Ute Park and more gnarly ‘enduro’ trails a short hop away at Palmer Park. Whether you want fast and furious or a bit of techy up and down it’s all within the city limits. Though you’d be hard pushed to know that you’re in the city once the ride starts.

Ute Park - Doorstep product testing and lunch ride location

Ute Park – Doorstep wilderness.

Given the urban location and the amount of testing that gets done here it’s surprising more development product isn’t spotted and leaked.

Keep the trails sweet

Keep the trails sweet yeah?