by Jamie Ware
September 17, 2013
Your once a week dose of retail therapy from Singletrack’s Premier Dealers, stockists and advertisers.
Tuesday Treats gives you a quality serving of independent bike retailing and a chance to win big in this week’s prize draw.
This week, we introduce Flare Clothing Co.
Tuesday Treats, week 58. We’re introducing some more British trailblazers; joining the likes of Minx into the female focussed bike-wear arena and our freshest Premier Dealer to boot.
Flare Clothing Owner/Designer/Shredder Hannah Myers picks up the story…
I started Flare Clothing Company to make mountain bike clothing for women in colourful, graphic and feminine styles that are technical and durable enough to withstand climbs, descents, rocks, roots, dirt and the crashes that inevitably come with mixing it up on the trails. From cross-country to freeride and downhill I wanted to be able to shred like a girl!
What products make up your line?
At the moment there are some very limited-edition sleeveless jerseys on our site. A small range of jerseys and shorts will be available this Autumn through some specialist IBDs and online retailers, with a larger collection launching in Spring 2014.
Where did it start?
When I started riding mountain bikes, being a girly-girl I was frustrated by not being able to find any clothes that allowed me to express my personality, femininity and ultimately my passion for the sport I had fell in love with. I therefore decided to use my product design background to develop a range of clothes that would satisfy my feminine side, as well as stand up to pushing the limits on the bike.
What and where do you ride?
I love trail riding at Coed-y-Brenin especially on a Trek Lush S, downhill on some local trails in Nottingham on a Canyon Torque FRX Rockzone and occasionally flirt with some good ol tarmac on a Trek Madone 3.1. I mustn’t forget my Brompton folding bike when needs must.
Check out the test range in our recently launched video here…
Lastly, what do Singletrack Premier Subscribers get from you guys?
Premier Subscribers benefit from 20% off the forthcoming 2014 Flare Clothing Co. range.
This content is exclusive for Premier users.
If you are a Subscriber log in.
Subscriptions start from just £1.49
Tuesday Treats Prize Draw
Click here to win this week’s prize!