Rudy Project Keyblade Photochromic Glasses – Multipurpose frames for many light levels.

Rudy Project Keyblade Photochromic Glasses – Multipurpose frames for many light levels.

Launched today are the latest 2020 products from Rudy Project, including these new Rudy Project Keyblade frames with photochromic lenses, which we picked up at a preview at Impact Sun Valley, Idaho earlier this summer. Rudy Project has a background in road and triathlon, though…

Interview | Zack Rundell: ‘Mountain Biking Saved My Life’

Interview | Zack Rundell: ‘Mountain Biking Saved My Life’

Hannah chats to Zack Rundell, the U.S. high school mountain biking success aiming to inspire others to let bikes change their lives. While out in Idaho I attended a ‘Draft Meet Up’ – a community event combining beer and bikes, where locals and visitors get…

FGF 455 | The ‘It’s Bike Show Season’ Edition of Fresh Goods!

FGF 455 | The ‘It’s Bike Show Season’ Edition of Fresh Goods!

Prepare yourself. Get some popcorn and a brew, because you’re in for a long one. Hannah has been to visit her boyfriend Impact Sun Valley in Idaho, Amanda has been to Bike Connection in Andalo, Dolomites, and Mark is on the train to Verbier. Products…

Zoic – A brand for all the family

Zoic – A brand for all the family

At Impact Sun Valley, Idaho, Hannah checked out a US brand that’s been around for 25 years but hasn’t really crossed the pond. American riders may well be familiar with the brand Zoic, though it’s likely you’ve come across them through friends or your local…

Viathon – The new brand poised to take on the USA

Viathon – The new brand poised to take on the USA

From Impact Sun Valley in Idaho, Hannah brings us a look at Viathon, a new brand with some big hitting financial backers. You could launch a new bike brand in a blaze of publicity and radical geometry, or you could fairly quietly develop just three…

4 Unexpected Perks Of Rotor 13 Speed

4 Unexpected Perks Of Rotor 13 Speed

When Hannah saw the Rotor 13 speed drive train in Idaho, a few little details beyond the basic benefits of Moar Gears caught her eye.  1. Rotor 1×13 Pick And Mix First up is its modular design. There’s only one derailleur for both MTB and…

First Look | Wild Rye Clothing – for women in the mountains

First Look | Wild Rye Clothing – for women in the mountains

From Impact Sun Valley in Idaho, Hannah brings us a look at Wild Rye, a brand making mountain bike and ski clothing for women. When Cassie Abel started Wild Rye, she did so because she wanted functional and attractive clothing for riding mountain bikes and…