As all ready mentioned kids and a mediocre salary have MOSTLY cured my want of new things. Kids put a lot of things in perspective and you realise that spending time with people and smiling are the two most important things and you are happy(ish) to go without to ensure they have what they need. Obviously this is a drastic measure.
Not earning enough means that you have to want less and this is best done by not reading magazines and looking at the internet. Essentially both are tools to make you want more. If you are out there doing other things and spending time with people then this limits time to browse and dream. Perhaps then the less drastic option then is to lead a busy life.
Don’t get me wrong I like new things but I now find it easy to distinguish between what I want and what I need.
Living in rural North East Scotland also helps as there is less temptation.
I’m sure the above has already been said but I should be doing other things than reading a three page thread.