Which design agency do you work for, BTW? Just curious about your graphics/design background.
Yeah I’m not sure I get your logic there.
I understand the need for adverts and I’ve no issue with them, never have. The banner I understand is there for a purpose but it’s pointless if only half the banner (hence half the text) is visible without zooming out (this is on a PC). On my ipad the banners are barely 3mm wide so utterly pointless (not that I’m complaining about that).
I don’t need to work in graphic design to realise the banners and some ads are not working as intended.
Incidentally the banners are gone today and now I have a grey background usually only available to subscribers. Now I am tempted to subscribe!