Bad news for the tyre companies 😀 I’ve set my personal limit on bicycle tyres at 35 quid and have come in under this about 98% of the time. I average between 18-25 and have one tyre that cost the maximum!
The race toward the 80 quid norm (last year it was 60 quid) can **** right off as far as I’m concerned. I set arbitrary price limits on all components I buy, otherwise it gets out of hand/silly for what is only a hobby.
I currently use Maxxis, Conti, Specialized, Michelin and Bonty tyres, yes I mix brands front and rear! As the big players try to out do each other with laughable prices, knocking out tyres in cheap labour markets, using 100 year old processes. I will switch to Kenda, Vee, CST, Vredstein, Choayang or who ever does reasonable enough tyres at the drop of a hat.