Hillary has a really toxic brand, at least fifty percent of which is deserved.
Yup- a really important stat is “would never vote for” and Hilary is just barely behind Trump in that. And Clinton and Trump have similiar disapproval ratings- Trump 59% negative, 38% positive, but Clinton 53/44. These are both completely shit numbers to be taking into a presidential campaign. (as opposed to Sanders 60% positive, 33% negative) Cruz also has a negative rating. I don’t think the message of how disliked she is gets across (Bill otoh still gets a positive rating, it’s not a “boo Clinton” thing). I suppose the bottom line is, she’s the experienced candidate, her entire selling point should be “I’m already doing the job” but every time she says it, a decent chunk of voters say “Aye, and you’re shite at it”
Another, among Sanders supporters, 33% say they’ll never vote for Clinton compared to 32% who say they’ll never vote for Trump! There’s a strength and weakness here, Sanders is far more likely to pick up opposition votes than Clinton- but his supporters are also far more likely to go to the other side.
OTOH I saw in Utah, 16% of previous voters said they’ll refuse to vote if the choice is Trump or Clinton, which is downright tragic especially given groundswells of nontraditional voters, but a natural side effect of turning the election into an unpopularity contest.
Again, all just polls- but a hell of a lot of polls, coming up with similiar and parallel results. I’m not overly trusting of polls but it’s better than just declaring everything to be how you think it is, or swallowing whole perceived wisdoms.
(I must admit, I’m completely astonished about the Bernie thing, I think like a lot of people I’d fallen for the idea that just saying “socialist!” rules people out. I think a lot of us have underestimated normal Americans tbh. But it’s the clown car you see the most. I don’t think he has a play that can beat his party but the take-away lessons for both parties are simply this- the rules aren’t what they thought they are.)