[Closed] That Maxxis "babes calendar" article...

But the counterpoint is, what if Maxxis had printed a companion "Maxxis Hunks" calendar

If anyone can be bothered to look, and I certainly can't i'm pretty sure you'll find 'girls' branded up in skin tight clothing for any purveyor of goods to the motor industry, not just Maxxis. Pit lanes, podiums, serving drinks etc. I'm pretty sure Maxis don't deserve to be singled out for it.

EDIT - ****ing links....
http://lmgtfy.com/?q=continental-girls

There is no mention of bicycle tyres anywhere

I hope this is because their market research has shown that cyclists don't go for this stuff. Hopefully it is not because the cycling tyres are a tiny part of their business.

The airbrush game is strong and the bios are great:

[i]As well as being a proud Maxxis Babe I do quite a bit of modelling and other promotional stuff, as well working in Top Shop part-time.[/i]

ffs

You like looking at the image of nice lady, while she's wearing ORANGE underwear with ORANGE maxxis logos all over the place and probably near some maxxis products...

Right, so when at the tyre shop, is this going to inspire you to choose Maxxis over Schwalbe?

My argument is not that advertising has to be literal. Far from! UK advertising has a fine history of depicting product benefits in interesting and attractive ways. My point is that Maxxis could do so much more because people have good feelings towards the brand (established through use of their products).

But, here's a calendar full of pictures of naked women, from your favorite tyre manufacturer. "This is what we think of women" - their only place in our sport is to sell tyres to lads/cumberlanddan etc. etc.

Just because they've produced the calendar, doesn't mean they think - "This is what we think of women" or that they would like anyone else to think that. The only people who seem think that are the people with the issue. Again, we're not (all) stupid enough to let a naked picture affect how we treat or see women in the real world.

Just because they've produced the calendar, doesn't mean they think - "This is what we think of women"

It does, you know. That's exactly what it says.

most seem to be missing the point that actually its an example of positive discrimination. If you are a pretty but dim lady you can earn a good wage getting ya mams ooot for marketing. If you were a pretty but thick bloke, you'd be collecting your benefits with the jeremy kyle generation.

see job creation for the otherwise unemployable, its like a modern TOWIE version of a Victorian workhouse.

Here is such calendars in there natural habitat.
I personally prefer dog calendars at home. But have admired the nudey lady variety when visiting factories.
[url=

is what it is.[/url]

Junkyard - comes under the Sexual Discrimination Act.
[url= http://www.equalityhumanrights.com/sites/default/files/documents/employers/sexual_harassment_managers_questions.pdf ]Equal Opportunities Commission's LINK[/url] Page 24 - Its now been updated to include images of men so I take back my comment on the workplace being unfair.

"? Demeaning or sexual images of men and women, for example on calendars,
photos or posters, in public parts of the workplace, or downloading pornographic
material onto computers.

? Using sexually explicit or degrading language, whether or not it is directed at an individual
– even in workplaces where strong language and sexual references are the norm.

? Passing around lewd jokes by email, whether or not they are personally directed at particular individuals.

? Ridiculing or demeaning someone over their personal appearance.

? Demeaning someone by acting on or verbalising stereotypical perceptions about their
race – such as physique, personal appearance, sexual prowess (this could be both sexual
and racial harassment).

? Invading a person’s private life with intrusive personal comments and questions. "

Again, we're not (all) stupid enough to let a naked picture affect how we treat or see women in the real world.

Even more reason for it not to exist then.

Right, so when at the tyre shop, is this going to inspire you to choose Maxxis over Schwalbe?

My argument is not that advertising has to be literal. Far from! UK advertising has a fine history of depicting product benefits in interesting and attractive ways. My point is that Maxxis could do so much more because people have good feelings towards the brand (established through use of their products).

probably wouldn't sway me one way or the other. Come on, this is a novelty item, not a major marketing campaign led advertisement for maxxis tyres.

Again, we're not (all) stupid enough to let a naked picture affect how we treat or see women in the real world.

🙄

Again, we're not (all) stupid enough to let a naked picture affect how we treat or see women in the real world.

the point is over this way ---> "I want women to feel that mountain biking is an appealing option and not some sort of boys’ club where we have to sneak in through the back door and hope no one notices us. It’s a better sport than that, with better people in it (because many men find this type of marketing off putting as well). And I want brands to make us feel welcome because our money is as good as anyone else’s."

Come on, this is a novelty item, not a major marketing campaign led advertisement for maxxis tyres.

True, but as others are pointing out (oddly in defence of Maxxis), it is indicative of a wider issue in sports marketing.

I might be off the mark here, but it doesn't have to be this way. Dirt magazine always seemed to me to reflect the interests of men and women who like biking.

(Awaits someone to prove me wrong!)

doris's "backdoor" anyone? 😆

Why single out criticism for Maxxis and not Continental, Michelin and more than likely all the rest. At least this calendar is for charity.

This attitude that having a calendar like this somehow says the company doesn't value women is a strange idea. I think it says more about the holder of the opinion then the company in question.

Ultimately I don’t want to advertise your tyres on my bike while you carry on like this. You make me look stupid. You make me feel stupid.

[img] ?partner=allrovi.com[/img]

There are some things in the world which will offend us. The quicker we learn this, the happier we'll be.

you are welcome to have a sniff of my backdoor any time. but i was just quoting the original article, as linked to in the first post. The one that actually has a women's point of view, rather than a bunch of blokes telling them what they should or shouldn't be offended by

The fact of the matter is if Maxxis had got the likes of the Athertons (not rachael), Peaty, et Al topless in the calendar this thread wouldn't even have started!
Well it might...
But more in the thread of (poncey twunts making us middle aged fat accountants look bad) vein.

And we're back to the double standards again.

Don't forget that Pirelli did their famous calendar with the girls having tire treads painted on their bodies.
That was hailed as ground breaking and originals fetch a lot of money.
Still plenty of nipples and mounds to be seen though as they were fully naked back then.

Glad I've just brought some Butchers.

I'll not be buying Maxxis again unless I'm desperate.

Well after that nudie pic of Gee, I'm never buying commencal, shimano, fox or continental again. Disgusting pigs.

The fact of the matter is if Maxxis had got the likes of the Athertons (not rachael), Peaty, et Al topless in the calendar this thread wouldn't even have started!
Well it might...
But more in the thread of (poncey twunts making us middle aged fat accountants look bad) vein.

And that's kind of the point: there would have been some relevance to sporting prowess, endeavour and aspiration. A better example would have been Peaty and co. in their kegs. Admittedly that would be kind of funny as a one-off 🙂 , but only because it is not the norm in how men are depicted in sports marketing.

binners - Member

Just because they've produced the calendar, doesn't mean they think - "This is what we think of women"

It does, you know. That's exactly what it says.

Maybe you should email their marketing manager to let them know you think they dont value women enough

Here is her [url= https://www.linkedin.com/profile/view?id=ADEAAAR_aDUBVoKRt1AmiLmx8CRm0vOdcUMSvC8&authType=name&authToken=FAex&locale=en_US&srchid=2118663601450286252597&srchindex=3&srchtotal=206&trk=vsrp_people_res_name&trkInfo=VSRPsearchId%3A2118663601450286252597%2CVSRPtargetId%3A75458613%2CVSRPcmpt%3Aprimary%2CVSRPnm%3Afalse%2CauthType%3Aname ]linkedin profile[/url]...

cheers hammy for the link[quote=cumberlanddan ]Why single out criticism for Maxxis and not Continental, Michelin and more than likely all the rest. At least this calendar is for charity.
This attitude that having a calendar like this somehow says the company doesn't value women is a strange idea. I think it says more about the holder of the opinion then the company in question.
TBH I dont GAS what you think
They are being singled out as they are the only one being discussed I am happy to generalise and say all sexist calendars are sexist. I am not sure why i need to do this but you must think more of me now that i have stated the obvious a d that means the world to me

do you miss the 70's?

No probs Junkyard.
Anyway - I've got dunkers. Digestive anyone?

Junkyard - lazarus

TBH the world would be a better place if we just ignored the egomaniac

[i]or[/i]

Junkyard - lazarus

TBH the world would be a better place if we just ignored the egomaniac

I don't know if i got the quote things right...

Soon we'll be a cultural wasteland where everybody just talks about the weather as one is afraid to express their views in case of offending someone.

There are some belters on that calendar to be quite honest....i mean, who really cares....men subconsciously check women out all the time and according to my female friends women do it just as much.

Its going to charity, everyone involved in consenting. What really is the problem??

Men look at women.
Women look at men.
There's nothing wrong with a bit of titillation for both genders!

Lighten up FFS!!

I'd click a 'like' button to that Ferris. World gone mad

[img] [/img]

Soon we'll be a cultural wasteland where everybody just talks about the weather as one is afraid to express their views in case of offending someone.

https://yourlogicalfallacyis.com/slippery-slope

Junkyard - lazarus
cheers hammy for the link
cumberlanddan » Why single out criticism for Maxxis and not Continental, Michelin and more than likely all the rest. At least this calendar is for charity.
This attitude that having a calendar like this somehow says the company doesn't value women is a strange idea. I think it says more about the holder of the opinion then the company in question.
TBH I dont GAS what you think
They are being singled out as they are the only one being discussed I am happy to generalise and say all sexist calendars are sexist. I am not sure why i need to do this but you must think more of me now that i have stated the obvious a d that means the world to me
do you miss the 70's?

If I was going to make a point about being easily offended...

So, let's take this to the (il)logical conclusion, boycott Maxxis, despite the fact that every other tyre manufacturer does essentially the same thing. Bit pointless and futile no?

Funnily enough, I don't miss the 70s because I wasn't born til the next decade.

Maybe you should email their marketing manager to let them know you think they dont value women enough

Here is her linkedin profile...

Yeah, because progressive marketing ideas like this come from the female marketing manager. Of course they do. I've got enough experience in exactly this type of environment to know exactly where this will have come from.

Heres how it goes....

The board will have taken a number of their biggest customers on an away day for a new product launch or whatever. After a days golf, and having been at the bar for the night, maybe going on to Spearmint Rhino afterwards, some bright spark will have come up with a flash of inspiration at 2 in the morning.

Still in a haze the next morning they announce this inspired idea to the marketing department, who will respond with a collective eye-roll and a muttered 'oh FFS!!', but will just do it anyway, because you choose your battles, and you're unlikely to change anyones mind in a bunch of inherently institutionally mysoginistic, rich, late 50's white males, who in a drunken stupor suddenly imagine they're marketing guru's

Seen it a thousand times. I'd put my house on it! 🙄

Grum, unfortunately we do not live in a world of logic.....so that doesn't really work does it?! 🙂

Can I just say I'm offended at Binners suggesting a female marketing manager is too weak to be able to enforce her viewpoint? Maybe she's just bloody good at what she does and has some evidence this really works.

Oh FFS!

Tell you what... lets stick with that entirely realistic and believable narrative that's going on in your head

What would I know?

I'm out....

But, here's a calendar full of pictures of naked women, from your favorite tyre manufacturer.

Point of order, I was under the impression they were merely skimpily dressed; certainly that's what the maxxisbabes.co.uk link earlier would suggest, that the photos are no more pornographic than your average pit lane or Hooters restaurant. Is that not the case?

Correct Cougar.

Thats the whole point and stated on the FB post lots - they aren't topless/naked.
As an aside - Bikini Boulderers.
Check it out.
Not a single - not one bad comment about them.
The fact that they are all very, very highly respected and seriously good climbers/boulderers doing what they love in the clothing that they mainly wear in the full sunshine, whilst bouldering and just happen to have started a massive following doing so.
But no feminists spewing their distaste over it.
No threads pages long extolling the skill sets of those who decided to come up with it.
Because they came up with it themselves - those very talented girls who are in the pics and now get to show the climbing community many of the beautiful places around the world where they climb.
They just happen to climb in bikinis 😆

good grief. dont look at the monster energy girls..
Are they exploited? Do they get paid less than their male counterparts? Is there gender equality? Has someone put a gun to their heads or got them hooked on drugs?

Dont like their marketing then dont buy their products and vote with your wallet.

Yes there are calendars from the Warwick rowers and that horse riding club. And plenty from Kelly brook etc.
Is it ok to use sex to sell when its for charity? Should we stop using the line coke and hookers as that is also degrading to women. arrrghhhh gp2 gp2

Is there gender equality?

NeanderthalTrackWorld

Apparently lots of woman get their jollies reading erotic fiction.
Are they objectifying men, or sexist knuckle draggers.

Do you like a saucy book cinnamon girl?

As a father of two young daughters I can say in all honesty that this is the most profoundly depressing thread I've ever read on this forum.

I just despair in the attitudes being expressed by some of you

Mind you, as a signpost to point out complete tools to be avoided at all costs, this is right up there with private number plate ownership. So every cloud eh? 😀

Yes binners, funnily enough we can all be judgmental.

Profoundly depressing? Why?

As the father of one young daughter, this is one of the most irrelevant threads to her life I can imagine. Or am I not qualified enough for an opinion?