I am looking for some help & advice on the all important name of a new engineering business I am looking to start-up.
The company will do Design, CAD modelling, Finite Element Analysis and Prototyping.
Several ideas I have come up with are:
Designworks - but there appear to be several varients on this already.
Drive Engineering
Castle Innovations
I have been told not to make the name regional, i.e not put North or Yorkshire in the name.
I also think the name should say what we do, rather than for example Nike or Apple, which are more of a brand.
Thanks for any help.
iCAD
The model agency,
Bearworx.
How important is you on-line presence? I'd be looking for something unique which none of your names would be. It's actually vwey hard to find something these days without getting a little abstract
Protoworks
UltraCAD
DesignWorks
We are not looking for much online presence as most of our work is returning customers.
Bearworx - I like it.
Our local competition all have names like ABC engineering or CDE solutions. I am not a fan of initials in the name.
I had suggested Bear Engineering to a friend and he liked it
We went through this and its harder than you think!, wait until you have to come up with a logo!. In the end we went with RAM Innovations (RAM being the first letter of the names of the owners!). some people think we work with hydraulics but its not an issue!, also look at available domain names so that you can get a full match.
Captain Awesome and His Team of Mysterious Engineer Ninjas.
Designs of the Times.
CAD ja googoo.
TESCO (the engineering specialist company)
Sorry.
I also think the name should say what we do, rather than for example Nike or Apple, which are more of a brand.
I'd argue that it's worked well enough for them.
I had suggested Bear Engineering to a friend and he liked it
Bear is a big civil engineering (amongst other things) outfit in Scotland.
When I was in your position, I went for a name which didn't really mean anything (it's actually the name of an established mtb route though 😉 ). You give the name identity, not the other way around.
Fair enough. I'd still be a bit wary of going for something too generic. eg bear engineering has 163,000,000 hits of which most of the first ones are other engineering firms. When I google my company name I get 500,000 hits and the first two pages are all me.We are not looking for much online presence as most of our work is returning customers.
cheers for the help and advice.
Wordnumb - Your ideas have gone to the top of my list. Tesco is a personal favorite.
There may be copyright or other issues involved with the use of Tesco...
Ok I'll use Tesco Value Engineering
The company will do Design, CAD modelling, Finite Element Analysis and Prototyping.
"Infinite Analysis."
Bearworx. You know it makes sense...
Just don't have the word "Solutions" in it. A complete failure of the imagination. A trap that every dullard with a white van seems to fall into.
Unless you're a chemist who manufactures liquids with other stuff dissolved in them.
Totes Amazeballs CAD Design
StefMcDef - My van is blue.
The Design Works, The Engineering Works
PooterScribz
Bengineering
I believe "The Engineering Business" may be available again 🙂
Can I have a job?
ir-bandito - You can't have a job with a comment like that.
scuzz - you can come for work experience.
Can I have a job?
that was my next question...
😉
ir-bandito - i may reconsider if you send me your cv and £30,000 in used £10 notes.
More sensible now let's have a brainstorming session
Morpheus Industries
CAD design inc
Fruition Enterprises
Industrial Ideas Ltd
Proto Engineering
Bear Design and engineering Ltd
The Good The Cad and never ugly
Industrial development Enterprises association or I.D.E.A. for short
My fee is low
iCADuCAN
"come to us for a big group CADdle . com"
This one's free.
The others, like "captain computerer design man" and "Jim'll CAD it" will cost you.
DrP
lolcad ?
bound to get some people stumbling onto your site looking for cats
Sparks and Mencer is available
Turtleheading Engineering
King Design (as in ****ing Design)
What about something like
"Lucid Design" or "Transparent solutions" "Clear concepts"???
Playing on the phrase "Good design is obvious. Great design is transparent."
look up synonyms of the word Design like something including the words "outline" or "model"
Also is "Cre-8" already in use?
I like the Lucid idea. Thanks for that one.
I had thought about Innov8 rather than Cre8
Extreme Ream.
I had thought about Innov8
you're designing shoes too?
Cre-8 sounds a bit too much like PTC's Creo. (which itself is a sh!te name)
Most of the businesses I come across in your line of work do their damndest to crowbar Abbreviated keywords in like "Tech" or "Inno" into their title, I'd suggest you don't...
Keep it simple your selling primarily to engineers and designers, who will most likely find you through google, so go with a simple (not too sexy) descriptive title:
"Applied Design Solutions" - Bet that exists but a title that tells me what the company does is ideal, if your logo needs a strap line to actually tell me what it does then the name has failed IMO.
how about good old "(Insert surname) Engineering" - always a Winner...
Oh and don't feel the need to throw the word Innovation in, it instantly makes people assume its another crappy design student startup using hookey software to deliver crap designs but lots of pretty renderings...
I had thought about Innov8 rather than Cre8
Nooooo! my instant thoughts:
1) bet they're taken
2) Screams "Industrial designer bellendery Ahoy"!
We are not looking for much online presence as most of our work is returning customers
You'll need to grow eventually, your regulars can easily go tits up or suffer a dry spell, relying on a small core of clients is unwise IMO, you should be looking to attract new business and grow from day one or else whats the point?
best of luck...
Cheers Cookeaa
"(Insert surname) Engineering" > I'm not a fan of this as I don't think it is memorable.
Plus I feel that with "engineering" in the name people will think we are a machine shop, (or a washing machine repair man).
I think the term engineering is too devalued now. Don't get me started on the IMechE....
First page google hit on a serch for "Engineering design" (after all the product design courses)...
[url= http://www.jndc.co.uk ]JNDC Engineering Design[/url]
You can bet your left testicle that "JN" and "DC" are just the initials of the founders. Keep it simple IMO
from my experience with sub contract design companies, the ones with the middle management "blue sky thinking" names have been far less useful than those with family names or your standard engineering company names and now every time i see a name like "radical engineering solutions" or "epic design technologies", i carry on looking elsewhere....
philconsequence - Member
lolcad ?bound to get some people stumbling onto your site looking for cats
Surely LOLCADZ? 😀
Google told me this "Apple wanted to distance itself from the cold, unapproachable, complicated imagery created by other computer companies at the time. They looked for a name that supported a brand positioning strategy that was to be perceived as simple, warm, human, approachable and different"
Seems to me you want to be promoting your ability for design innovation by differentiating your name in a similar way.
Maybe 'Wheel' doesn't quite have the same cachet yet, but think Virgin, O2, and creative design agency names like Squeeze, Splendid and fourleaf etc etc.
