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I don't know, done well and it might be the P.O.D. that gets them the competitive edge and the clear place in their marketplace.
...also if they dressed like clowns.
Who are you to say whether it has fallen ,or not?
Shut up and eat your eggs.
Yes sir. 🙁
Druidh - MF thinks its acceptable - my point made. Its not intrinsic meaning, its a construct and one that is not clear to all
Druidh - MF thinks its acceptable - my point made. Its not intrinsic meaning, its a construct and one that is not clear to all
He put a smiley at the end.
Do you think most people would think that comic sans was an appropriate font for an undertaker?
No molgrips -= the fact that to you various fonts have hidden meanings is totally an industry construct.
It's not really a hidden meaning, it's just a subconscious association that's emerged over centuries of collective exposure to ideas. I wouldn't call it an industry construct, since associations have been going on since the beginning of the commercial age. Not really the same thing.
Certainly the people I know more think like I do that like CM and MF
Well that could easily be because you choose to hang out with people who see things in a similar way to yourself. There are a lot of people out here though who see things differently.
Re the 2012 logo - remember this is one of the only logos that is going out across the entire world. Asia, Europe, the Americas are all very different in terms of commerical aesthetics and I reckon that represents a massive design challenge.
Yes - but he thinks it's acceptable while also accepting that the use of the font would mark out the FD as being a bit "different" in their approach. Once again, it's the visual branding which affects his decision.TandemJeremy - Member
Druidh - MF thinks its acceptable - my point made. Its not intrinsic meaning, its a construct and one that is not clear to all
Here - I have spotted a gap in the market...
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Mind you I don't even know what comic sans is 🙂 is that it above? it seems nice and clear to me.
P.O.D.
Point Of Difference.
it seems nice and clear to me.
But what does it say to you Tandem?
Re the 2012 logo - remember this is one of the only logos that is going out across the entire world. Asia, Europe, the Americas are all very different in terms of commerical aesthetics and I reckon that represents a massive design challenge.
and it doesn't even mention the olympics on it. But we still know what it is for
Lol.. loving the demonstrations MF 🙂
Ohh MF, how about a B.O.G.O.F offer?
Box one get one free?
P.O.D.Point Of Difference.
Ta!
Once again, it's the visual branding which affects his decision.
It is understanding the effect that branding has on people that meant it could be acceptable to use it if the funeral director had suggested they wanted to go after a different market and was open to being light-hearted and amusing in their approach.
Yep, entirely appropriate:
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Durr!
But we still know what it is for
That's only through previous knowledge though.
Who's this and what do they do?
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Graham - is there something wrong with that? Am I supposed to know that is comic sans ( I am guessing) and is supposed to mean its not serious? all I see is a nice clear typeface
I really think you guys grossly overestimate the importance of this stuff and grossly overestimate how many people see it as you do.
Or you under-estimate how effective it is TJ...
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stumpy - but if the logo was simply the name of the company then you would know 100% of the names. So having fancy logos reduces recognition
That made me chortle and he has a very good point - in relation to 85% recognition of a logo
Beyond that I cant be bothered with this. I dont really see why companies spend so much money on this tbh.
It's not called Comic for nothing
I wish people would stop this assumption that companies spend ££££££££££££s on a logo. They don't - they spend it on a brand. The logo is just a component part of the brand.
Redux.
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I really think you guys grossly overestimate the importance of this stuff and grossly overestimate how many people see it as you do
You've already admitted it means nothing to you. So you can't really talk about its effectiveness, can you? There's a whole threadful of people telling you about the subtleties of branding and you're telling us we're all wrong or deluded.
Ask me to evaluate a poem in Mandarin, and I won't tell you it's meaningless. I'll tell you I can't say either way because I don't speak Mandarin...
Graham - is there something wrong with that? Am I supposed to know that is comic sans ( I am guessing) and is supposed to mean its not serious?
Yep. Humans find that choice of font very wrong for that letter as its bouncy handwritten-style implies levity, which obviously doesn't fit the subject.
Surely even on your planet that would be a little incongruous?
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Targeted at women in order to get them to associate the drink with a slim 'fit' body with an 'ideally' proportioned waist and chest.
Ho Tikh bo cho teng
Ho kianh bo cho peng
GrahamSYep. Humans find that choice of font very wrong for that letter as its bouncy handwritten-style implies levity, which obviously doesn't fit the subject.
To some people who understand this hidden language / subliminal meaning. To many of us we are completely oblivious of this
Ask me to evaluate a poem in Mandarin, and I won't tell you it's meaningless. I'll tell you I can't say either way because I don't speak Mandarin.
Thats my point FFS - this "language" you guys can all see is simply not there for many of us so like your mandarin poem it is meaningless to us. We don't speak advertising / media / graphic design / marketing so do not get these "hidden" meanings
TJ you say this
I see a fancy font and I think - "winker"
so if you saw a nice clear font do you not have a preference for that?
so you do express preferences. for simple, no nonsense, clear branding.?
Dear god! That's all i have to say on the matter
Jamie, I doff my hat to you.
😆
some peiople who understand this hidden language / subliminal meaning. to many of us wea re completely oblivious of this
No you're not!
You're comment on seeing Comic Sans, apparently for the first time ever, was [i]"supposed to mean its not serious?"[/i] - you immediately picked up that it wasn't a [i]"serious"[/i] font.
We don't speak advertising / media / graphic design / marketing so do not get these "hidden" meanings
I don't speak any of that. I'm a programming geek with Aspergers-like tendencies and I still see that mysterious hidden meaning - mainly because most of it is neither hidden nor mysterious.
Thom - I have a wish for clear fonts that I can read
Graham - I pulled that from the context. Not from the look of the font. All i saw was a clear font that was easy to read
They will offer a full service, including providing pall-bearers.
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Anything other than Helvetica is needless and wanton, flowery extravagance IMHO
You're comment on seeing Comic Sans, apparently for the first time ever, was "supposed to mean its not serious?" - you immediately picked up that it wasn't a "serious" font.
8)
this "language" you guys can all see is simply not there for many of us
Yep, but you are in the minority. Trust us when we tell you it's not a 'hidden meaning', it's a subconscious association. That's a significant difference.
Isn't there an online autistic spectrum test somewhere?
Its the emperors new clothes guys - this stuff is far less important than you think.
this stuff is far less important than you think
How dare you.
TJ, I think you ought to get in touch with the bigwigs at coke, pepsi, google, facebook, bbc, redbull, and all those other wasteful institutions, and quick mind, before anyone off here steals your insight.
I'm sure they'd be happy to renumerate you handsomely for your information that their money spent on visual/branding identity has been wasted. you could get, i dunno, perhaps 20% of their annual budget savings? 😆
This is a superb debate and it is really opening my eyes to how pointless branding is...
...sorry everyone, I couldn't find a sarcastic font