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Here save you research. It’s a flooded market.

I will let M & S know that marketing female inspired tramp juice is wrong on every level
If they are making porn sttar martini In a gold can its not really aimed at men well some men admittedly
They're having to change the name too
My other half likes his craft artisan ales/beers.
Myself - well I don't drink.
However I think a few of my female friends would like the idea (but not too sweet though).
If they are making porn sttar martini In a gold can its not really aimed at men well some men admittedly
Do men not drink from cans that are gold?
or while getting ready before a pub/grub/club meet up.
Very posh. My sister and her mates used to neck Carlsberg Specials whilst getting dolled up. They're all old grownups now.
M&S using the word “porn” to market to women. My, times have changed.
in my local liquor store they have lots of spritzers at around 5%. They are in white cans with silver writing. They are popular. I know a celiac who drinks them.
there are a lot of gluten free beers in North America, too. I was chatting to a chap at the bar last time I was in the UK who was gluten intolerant and he couldn’t believe such a thing existed. That could be a good seller for you.
edit https://www.foodrepublic.com/2014/01/15/5-more-gluten-free-beers-that-are-actually-worth-drinking/
My OH drinks expensive G&TS and expensive single malts. I prefer a pint of Adnams Blackshore stout but will make do with Guinness. Don't reckon he'll be into anything sparkly!
In europe Union sell a whole range of Radlers from 2% to 0%. Basically posh shandy in a can. Very nice, refreshing but not overly sweet. Shame they aren't over here.
Exactly
Like a refreasher . I used to love Shandy Bass as its nearly beer
M&S havent got back to me yet ,but i still think there is a market for a non gender specific, Vegan , Guten free, low / lowish alcohol drink. Something for those long hot summer evenings . Less calories than a can of coke , sweet but not cloying .
Maybe Gin in a Tin is the way to go , but made long , so a 500ml drink with a single shot worth of Gin in it . 25ml shot of 40% alc vol would come out around 2% in a 500ml can , bit more in a 440ml.
Something to drink that will last maybe an hour , and you can still function normally the next day , as with that little alcohol on that much mixer de-hydration wouldnt be an issue. Still ge a buzz from it though.
I don't think those low alcohol fruity beers sell that well in Europe. Not that many on the supermarket shelves.