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I just don't believe it provides a significant benefit to the majority of small to medium enterprises.
Like with many things, it depends. Much of the benefit can't be measured in clickthroughs and metrics.
I often use the Dales Bike Centre as an example. Because I follow them on social media and because they're friendly and chatty and helpful, I'll choose to ride in Swaledale rather than Hamsterley.
As a result of their various social media interactions with me, I've eaten a fair few panini, drank coffee, had two nights in their bunkhouse, bought a £1000 bke, and took my family there to watch Le Tour. I've also recommended them to lots of others.
How much of that would show up in ROI figures?
Whats your business oldmanmtb? You might be onto a deal there! Afterall i'm in training and what better testimonial than that of a non-believer. Doing work to be repaid in a different way than with money is something i've considered as i'm training. For example if I did some work for Hope (not saying they would ever employ my services but thinking big isn't a crime!) they repay me in Hope components for my bike. Something of little value to them and high value to me. Plus I write about the collaboration on social media.
Miketually - You can't. but you can be dam sure that if you have no social media presence over your competitors you'll not get any ROI from that avenue. the likelyhood is that your competition will. Of course there are many other factors to consider but it's a position that businesses can't afford to think is OK anymore (If they want to grow that is)
Get a proper job
IT security and Information Governance - sexy as....
A little cruel thestabiliser even by my usual "destroy their dreams" approach
I have a job. I'm studying in my own time. Cruelty on a forum...who'd've thunk it!
[IT security and Information Governance - sexy as..]
I have a wide on 🙂
Social media marketing is an interesting topic. And whomever said if your a big company you don't care earlier couldn't be further from the truth. I know of at least one big company (with around a billion customers worldwide) who sucks in [i]every[/i] tweet that mentions one of their many brands, into their big data solution, reads it using automatic sentiment analysis, and then acts accordingly on the data. If you make a complaint on Twitter or Facebook, it winds up in their customer complaints system, same as if you phoned them up. And most people have no idea this is happening to millions of social media posts per day.