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In some cases they go better than this and get the brand to write their own reviews, a la dave hinde bikes in cycling weekly
It looks exactly like a CW review with the exception that in tiny letters in one corner it says "advertorial", what ever that means.
I wrote to CW asking them if it was a review or an adevrt, they didn't reply. Dave Hinde do however have a full page advert in most copies of CW I buy.
Reviews are by and large a waste of time, how many people will honestly admit the bike they have just bought is S**t? how many magazines will offend the advertizers?
And more fundamental, how i ride my bike is not the same as the way someone else rides their bike. I hear people complaining about how quickly they wear out disc brake pads or HT2 bottom brackets, but in my experience i have never had this issue.
If your XR starts first kick when hot then you need to into the miracle business 😀
It looks exactly like a CW review with the exception that in tiny letters in one corner it says "advertorial", what ever that means.
'Advertorial' means it's 100 per-cent paid-for copy dressed up to look vaguely editorial. It's labelled advertorial, so there's no confusion. Which obviously works brilliantly.