Singletrack's Newsletter Subscription Drive

I’d love to give it another go, I cancelled the every day emails some time ago and the weekly disappeared at the same time. Apparently after six attempts to re-sign, I am in fact a robot!

Repeated CAPCHA failures. Something not right here

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You could send everyone 2 newsletters, like I get in my email... that would almost double your subs! 😀

The best insightful, creative writing about MTB, which is a big ask given all the tech, riding quantification and politics there are with this activity. Now get off my astroturf!

Open rates are the most important commercial metric and sending everyone 2 emails would seriously reduce that number. But our newsletters have between 40-50% open rates, which is way above the industry average and testament to how actually good they are. We want our newsletters to be a source of actual content and not just a list of links like so many others are.

Same as @desperatebicycle I seem to get the newsletter twice (on different days) - I have only ever had one account AFAIK.

So we send out the newsletter on Fridays and then monitor the stats. We get to know how many email opens there are. After a few days we resend the newsletter out but only to the subscribers who didn't open the first one. So, in theory, if you get two it's because you didn't read the first one. The second email to non-openers tends to score us an extra 10% opens.

After a few days we resend the newsletter out but only to the subscribers who didn’t open the first one

That's quite spammy, isn't it?

(I have a rule forwarding mine to my work email and I read it from there... )

It's pretty standard practice. Mailchimp have it built in. If it's perceived as spammy then it's a quick click and it goes into our unsubscribed list and you never see one again.

I have some vague memory of receiving a newsletter from somewhere (might not have been STW), and I got each one twice. Now I wonder if it might have been due to running a privacy defence browser extension that might have stopped the tracking of me opening the first one.

Would I be right to think that a large number of subscribers and a good open rate, let you justify better rates for adverts or sponsored content?

Something like that.