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Worrying prediction, do you think many brands were too optimistic in the Covid boom? Or just cashflow/supply chain problems making firms vulnerable?
Not prediction but fact to some extent. A lot of brands ordered (in hindsight) too much product during covid. There's overstock through the whole supply chain so it's a double whammy of reduced cashflow while sales are down and the value of the stock is reduced.
I predict an increase in indoor e-biking (Zwft type stuff) competitions to involve XC as well as road cycling utilising the new steering technology that is starting to find its way into peoples pain caves. Bringing
Wii-Fit up to date for mid life crisis fitness types?
Fitness computer games to people who really always were gym types, not outdoor types?
Racing to Cat 4 level riders who are scared of the carnage in the weekly crits?
; )
I predict an increase in indoor e-biking (Zwft type stuff)
Nah, 2021 was probably peak Zwift/Peloton opportunity.
Now covid is no longer a thing the money that people (scared of exercising outside) would throw at smart trainers and subscriptions can be lobbed at thier local gym again, that's where they want to be in a shared space with people from their own their own social and income brackets leering at one another for 20 sweaty minutes on a treadmill, then spending 2hrs in a sauna...
Zwift is unlikely to offer that experience any time soon...
where they want to be in a shared space with people from their own their own social and income brackets leering at one another for 20 sweaty minutes on a treadmill, then spending 2hrs in a sauna…
I can see a business opportunity opening up in front of us here team STW. Virtual gyms with virtual spas. We supply VR headsets and a paddling pool with a heater, feed them lots of veg so they fart a lot. Hey presto, we have a hot tub with bubbles
There has already been the Zwift academy stuff for general riding and various high profile Zwift road events, surely only a matter of time before the tech allows close enough replication of off road riding?
I’ve no idea if indoor cycling will continue to grow. But surely we aren’t even able to reproduce a road race yet? Well in anything other than pedalling. Or has my sarcasm detector failed again
Seriously. I can see more and more riders investing time and money into indoor set ups, and indoor races.
Peak Zwift is tomorrow at 6pm. All the predictions are for a drop from last year, continuing down from the high point reached in 2020.