Forum menu
I don’t want to get drawn into the standard ‘debate’ on the topic but I do reckon the ‘B-word’ shares a chunk of the blame here.
Well there's certainly something in the air, third business in my sphere this year I've heard of winding down whilst it can still hold on to it's dignity.
I’ve been on a gravel ride on Cannock today. First time I’ve ridden a hot spot in ages. Loads of kids on really nice bikes. A kid in the event had a mini Ribble Gravel bike. Loads of kids on lovely little FS bikes, not in the event. I think part of the problem is branding. If your buying a really nice 24 inch wheel FS bike do you want a kids brand? I think the brand that junior and parent want is grown up brand. So that squeezed Isla out of the growth area, leaving then competing with Frog etc. on less capable bikes