Topic starter
Words like 'framework', 'strategic programme' and 'toolkit' might be things you take to the trails to escape. But for those in the bike industry, they're words that might make a whole world of difference to the experience riders actually have. Project FIAS (Fostering Inclusive Action Sports) is led by the University of Bristol Business School, and has brought a lens of academic rigour and marketing theory to the mountain bike and action sports world. Their studies have looked at the representation of women in mountain biking, their inclusion in the industry, and how women riders experiences of mountain biking have…
Posted : 22/03/2025 7:00 am
Thanks for sharing this.
Feels well timed on a day when I've had to call out one of our riding group for posting a crap exist joke on our WhatsApp group. I thought we were past that, but apparently not.
Posted : 22/03/2025 10:55 pm