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Words like 'framework', 'strategic programme' and 'toolkit' might be things you take to the trails to escape. But for those in the bike industry, they're words that might make a whole world of difference to the experience riders actually have. Project FIAS (Fostering Inclusive Action Sports) is led by the University of Bristol Business School, and has brought a lens of academic rigour and marketing theory to the mountain bike and action sports world. Their studies have looked at the representation of women in mountain biking, their inclusion in the industry, and how women riders experiences of mountain biking have…
Posted : 22/03/2025 8:00 am
Thanks for sharing this.
Feels well timed on a day when I've had to call out one of our riding group for posting a crap exist joke on our WhatsApp group. I thought we were past that, but apparently not.
Posted : 22/03/2025 11:55 pm
Been riding with men and women all my life and never had an issue like the above. If someones being a dickhead, let them know and let them know they are not welcome on rides if they persist. Given that there are so many female riders at all levels of the hobby/sport, I'm actually surprised there is a need for fostering integration etc. Guess we don't always get to see the "bigger" picture.
Posted : 29/03/2025 10:42 am
