Endura Sells Off Sewing Facility To Streamline Production

There’s something slightly wooly about that wording. Would like to see a clear statement that production is staying in the UK. Being locally produced was the last reason to bother buying Endura kit

Being Endura I expect they'll say it's an Extra Large factory but when you buy it it'll be more like a Medium.

So what happens to everyone who worked in the factory then? Voluntary or enforced redundancy for those who cannot relocate? Where will all the clothing be made now? Overseas? Does this mean Endura is effectively an offshore manufacturer with a greatly reduced Scotland based workforce? I cannot say I am in any way surprised having gone through their last set of published accounts. A big drop in sales and high stock levels combined with greatly reduced cash reserves does not speak to a business in the best of health.

Posted by: mashr

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There’s something slightly wooly about that wording.

Yup. "Brand team" I assume are some marketing staff, designers and managers.

What is happening to the actual manufacturing? Moved to another UK site owned by Pentland or completely offshored/outsourced.

A quick look at Pentlands Brands website only suggests offices.

Their stuff has been made abroad for years haven't they ? It's only Custom Kit that was made in Scotland like my Trash Free Trails jersey 

Livingston, no E.

Production had already been moving overseas and I think that was completed last year. They no longer do custom kit for clubs either - I think as a result of that move. 

Their stuff mostly for lithe fit ladies has been up for sale in Oxfam for a few weeks now so maybe stock they can't seem to shift but as usual Oxfam think folk will pay their inflated pricing like their vinyl 

Last few things I had were definitely not made in in Britain.  

Wonder what they actually did make there.

As above their club kit offering ended a bit back. 10 years ago I was trying to get our club kit from them (as back then their sizing was right for British).    However  feedback of horror stories from other clubs of deliveries being mega late and missing the entire racing season took us in another direction. Bullet dodged maybe. 

You can just imagine they'll be doing the usual marketing bullshit putting a faux stylised union jack quadrant or Saltire on all the labels, whilst making stuff in Indonesia, Vietnam and China.  Bit like several deceitful 'british' bike suppliers already do (they aren't bike manufacturers as they don't actually make the bikes, they badge up stuff from mega workshops in Taiwan).

Hmmm.

They’ve also moved their distribution centre from Scotland to somewhere in England, possibly Warrington if I remember correctly.
I can’t see Endura being around at the end of the year the way they’re going. 

I’m laughing at the XL factory being a medium factory comment. 😂

Being Endura I expect they'll say it's an Extra Large factory but when you buy it it'll be more like a Medium.

And sadly, it does look like things have come apart at the seams for them in recent years.

BTW "streamline operations" is obviously corporate jargon for "cut costs and make people redundant", so I feel a bit bad for joking about it.

A real shame to be honest. Always very hard to take things the other way once you've done this. 

I've got quite a bit of Endura stuff. I'm a great believer in buying local. I can see no reason to buy their product anymore.
The move of the HQ to Edinburgh is a sop to remaining a 'Scottish' manufacturer, but I doubt anyone who cares about that will be fooled. Meanwhile there's a whole load of jobs gone to the Far East.
They may as well move the entire operation to China.

Did Endura not tell us jocks that if we voted for independence then they were offski on the grounds Scotland might no longer be in the EU?

This sort of thing was inevitable.

A once excellent UK (Scottish) brand which has unfortunately slowly gone downhill in the past few years. Quality of manufacture and materials has been sadly lacking too. To the point that I recently found myself saying NO to a mate who was on the look out for a new MTB jacket. Sad stuff happens when you are bought by a bigger player. C’est la vie

Sad to see. I do have a lot of endura gear and its generally pretty solid. Certainly no worse than the Fox kit I have bought over the last few years.

Makes this announcement even more surprising.

https://media.wbdsports.com/post/pentland-brands-partners-with-sky-media-for-landmark-tnt-sports-

That announcement doesn't surprise me, seems to be the M.O. of a certain type of profit driven leadership, drive down quality, 'streamline' processes and focus your money and effort on 'brand growth'.

I've seen it elsewhere, closer to home. I'd be curious to know if there's an economic/business strategy that identifies brand or presence to be more valuable than actual product these days 🙄

Keela do good jackets so may be an alternative - not MTB specific but certainly good for the outdoors.

Haven't heard of Mitre or Ellesse since high school, 2 brands that I thought had gone.

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Makes this announcement even more surprising.

This would be a really good sponsorship deal for Pentland... if anyone was going to be watching TNT.

Posted by: chakaping

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Makes this announcement even more surprising.

This would be a really good sponsorship deal for Pentland... if anyone was going to be watching TNT.

 

Unfortunately their quality had been on the wane for a while. Some kinds of product were still excellent, but others very poor quality. And the sizing was becoming a joke.

is this not just another April fool?

It's reported by multiple platforms, and there's not really a joke element to it (apart from TNT's pricing obvs) - so I'm confident it's real.

Posted by: Oakwood

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Some kinds of product were still excellent, but others very poor quality. And the sizing was becoming a joke.

And this has been referenced many times in multiple threads on here for ages so it's far from something they've addressed and resolved.

LOL at the factory comment!

Quite sad, ive got a lot of endura kit and unlike everyone else ive always found the quality and sizing to be good!

What is very sad is that I assume this means the end of their garment repair service, which was excellent and  obviously good for the planet, had a few pairs of shorts that had gone in the crotch redone by them and i actually have a pair of single-track shorts id been meaning to send off in the back of my drawer ☹️