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I struggle to see a problem with any aspect of cycling being "normalised" in mainstream media.
🙂
Many of the brands on the hoardings at World Cup matches I've also never heard of.
Acording to a recent article in some trade journal advertisers where turning away from ball sports, due to the failure to actually win anything, the drunken lout image of football supportors, and high over paid wages they get, making the middle clases disalusioned with them.
Football sponsorship you say?
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Something tells me the financially secure, middle classes are not the target demographic...
I still see a fella commuting the other way to me in a [I]Livestrong[/I] Top quite often (He's not the friendly nod type, very serious looking), I'm assuming he's either wearing it "Ironically", He's not been watching the news much lately, or his only other cycling jersey is covered in Swastikas....
Brand Value and Associations can be rather choppy, you want to be careful who you sponsor these days, There must be quite a lot of good quality cheap Yellow and Black Nike kit still floating about out there with no bugger wanting to buy it...
What is 'Bellysol'? A cream you rub on your abdomen?
Sportpursuit are currently selling off lots of Livestrong clothing. I'll bet it doesn't function any worse than it did two years ago.
If I had any Livestrong kit, I'd still wear it, and if anyone decided to be a dick about them I'd tell them Lance is my hero because he pisses Hora off so much.
Sportpursuit are currently selling off lots of Livestrong clothing. I'll bet it doesn't function any worse than it did two years ago.
You know what I Just had a quick look, even with the discounts they have its still a bit steep IMO, I don't doubt the kit functions very well indeed, but the branding is quite a deterrent that was really my point, the LS brand is completely devalued...
I could do with some cheap new Bib-shorts but having "Livestrong" across My arse and Up either leg just puts me off, I'd pay a tenner, maybe £15 and then do my best to remove the branding but pay good money to dress up as the most hated man in cycling?... Nah.
I'd rather go for a ride in this get up:
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Hs anyone ever bought anything (not bike related) because of advertising seen at the Tour or some other bike race etc?
No but I'm having myself one of these - http://eurohorns.com/shop
I'm assuming he's either wearing it "Ironically", He's not been watching the news much lately, or his only other cycling jersey is covered in Swastikas....
Or maybe he is just able to separate the cancer charity from the fallen idol that founded it?
Huge opportunities for SME,s and larger companies to now get on board the cycling band wagon and sponsor teams in local races or even events.
Many small shops and cafes have had world wide advertising due to the pictures beemed from england around the world, and mostly for a very small outlay.
Much of the sponsorship is about hospitality opportunities rather than selling stuff to the general public. Run purchasing for a chain of hotels? Hmm, they might buy a shed (or warehouse) full of laminate flooring. Ride in a team car at the tour Mr Purchasing Manager? Nice lunch? Meet the riders?