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[Closed] Wiggle Black Series Components, huh?

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[#5969826]

Read the article on BR about the new Wiggle Black Series components, made by Tune. Ooo thinks I, as I'm just putting the finishing touches on the new race bike, and it's got these heavy thru-axle thingummies holding both round thingies on.

I'd looked at the Tune DC15 thru-axles (same product), but £80 odd each end seemed a little excessive for what is actually a small saving and a bit of bling, so these seemed to offer a potential solution.

Except no... they're £91. [url= http://www.wiggle.co.uk/black-series-suspension-fork-15mm-bolt-thru-axle-1/ ]Actually, they're £101[/url], but Wiggle are generously offering 10% off their own brand product you can't buy anywhere else, which rather makes the RRP irrelevant.

Perhaps it's just the thru-axles I thought. No, it's not. [url= http://www.wiggle.co.uk/black-series-st-ov-stem-1/ ]£150 stem for sir?[/url], [url= http://www.bike-discount.de/shop/a51748/geiles-teil-4-0-stem-road-8%B0-1-1-8-black.html?lg=en&cr=GBP&cn=gb&gclid=CIStlrOm1bwCFSoCwwodhBMAiA ]or £120 for the same product[/url]. That ignores the fact £150 is an absurd amount for a stem which isn't hugely light and has a well documented history of cracking.

Why would you buy Wiggle 'own brand' products for more than the 'real' thing!? Am I missing something?


 
Posted : 18/02/2014 9:52 am
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What you are missing is the number of people who shop exclusively online think the RRP is a real number and will just buy it. I expect it to sell really well when it's 40% off 🙂 Expect it to appear above a lot of other listings too.


 
Posted : 18/02/2014 9:54 am
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hmmm, those black series QR's look suspiciously like the ones that came free with my Farsports wheelset from China. 😯


 
Posted : 18/02/2014 10:09 am
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£90 for a thru-axle?

Blimey.


 
Posted : 18/02/2014 10:12 am
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Better than £101!

those black series QR's look suspiciously like the ones that came free with my Farsports wheelset from China

I must say the old Tune AC16/17 skewers were great, but latterly they do look a little like the 'standard' ones loads of brands sell for a lot less cash!


 
Posted : 18/02/2014 10:36 am
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so when are we seeing pictures and weight of this race bike - your last bike set some benchmarks so im expecting the same. 😀


 
Posted : 18/02/2014 10:51 am
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Patience, young padawan, the time will come!

It's not going to be earth shattering I don't think, the frame is a relatively portly 1300g. Hopefully 19-19.5lbs.


 
Posted : 18/02/2014 10:57 am
 DT78
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like the look of those, if the prices were realistic then I might actually be interested. Suppose they will have hubs shortly.

Shame. I'll wait for them to appear in the sale...or hopefully on the reverse auction thing they do every now and then


 
Posted : 18/02/2014 1:10 pm
 D0NK
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is the number of pictures in proportion to the price? 15 pictures of a QR seems a little excessive.


 
Posted : 18/02/2014 1:15 pm
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This is the MTB market. Put 2 items together with different brand names on, both exactly the same, but one is double the price, I would not be surprised to see the expensive item to make a number of sales 🙂

Not same items, but XTR 10spd cassette: £130 weight 260gm
XT 10spd cassette £40 weight approx 280gm

Doesnt seem worth it to me!


 
Posted : 18/02/2014 1:25 pm
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why do they list currency as GBP United Kingdom Pounds not GBP Great British Pounds or UKP United Kingdom Pounds?

That sort of thing annoys me more than rebranding and repricing


 
Posted : 18/02/2014 1:34 pm
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superfli - Member

Not same items, but XTR 10spd cassette: £130 weight 260gm
XT 10spd cassette £40 weight approx 280gm

XT 10s 11-36 - 338.6g, XTR 11-36 10s 272.2 g.

There's a bit more in it. But yeah, we're wll into diminishing returns.

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[img] [/img]


 
Posted : 18/02/2014 1:54 pm
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Thru axle looks very like the sort of thing to come out of Fouriers:

http://www.fouriers-bike.com/en/pro.php?m=d&pid=150&cid=41&f=3

MRSP on the Fouriers piece is €41


 
Posted : 18/02/2014 2:28 pm
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Wiggle are generously offering 10% off their own brand product you can't buy anywhere else, which rather makes the RRP irrelevant.

BRANT/ON ONE TO THE FORUM

They mastered this I assume and everyone loves [ the perception of] a bargain


 
Posted : 18/02/2014 2:33 pm
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Not same items, but XTR 10spd cassette: £130 weight 260gm
XT 10spd cassette £40 weight approx 280gm

That's not the same at all though. This would be Halfords buying a job lot of XT cassettes, then selling them for £60, reduced to £55.

I'm not saying it's diminishing returns, it's a Tune product with a Wiggle sticker which costs more than the Tune one!

And the Tune ones come in green, which would look good.

Fouriers one looks interesting, but:

Weight: 75g/set

Which appears to mean each in this instance, which is virtually the same as a stock one.


They mastered this I assume and everyone loves [ the perception of] a bargain

Very true, but at least they've usually sold things at their own RRP - I can't imagine Wiggle will ever charge full price for it!


 
Posted : 18/02/2014 2:40 pm
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Hello all. Thought I'd jump in just to clarify things as I think the BR piece confused the message slightly.

I'm the parts buyer at Wiggle, I have a colleague who buys wheels. Tune is a highly desirable brand as we all know which has a focus on light weight and quality airing on the 'extreme'. The thing we identified was, that buying Tune isn't a straight forward task, with 'generally' only small dealers retailing the brand, of which most seldom carry good stock. Lead times can be quite long on boutique brands like this too. So...

...with the help of Poshbikes, we reached out to Tune to discuss how Wiggle could make the brand accessible on a more scalable level, without sacrificing quality or the image of the brand. With the historic reputation of online retailers (this reputation is changing thanks to responsible online retailers like Wiggle), Tune were understandably cautious and sensitive to the potential backlash from their smaller retailers, so they came up with the idea to offer a line of product that was only available to us.

We call it Black Series by Tune and I must make clear, that this is not an 'Own Brand' product. It is made by Tune on the same CNC machines, using the same engineers and same quality control processes. In-fact, Black Series is an evolution of Tune products with a few subtle improvements that will end up rolling down into the rest of the Tune range which marginally aid weight and stiffness. Every part is made by Tune in Germany, so if you think the skewers look familiar, perhaps the lever shape is a functional one commonly used, but trust me, it's not the same product. The range is however 'exclusive' to Wiggle.

Bringing on Black Series by Tune is intended as a sign of commitment to our loyal road and in this instance particularly MTB customers, that Wiggle is taking quality bike components very seriously. We want our customers to be able to shop with us because we offer fair and reliable value, good service and a well thought-out range which inspires as well as fulfills essentials like headsets, cables, brake pads etc. Black Series is part of that 'inspiration' angle.

Yes it's expensive, but it's clear you all appreciate quality and exclusivity first. And you know, you can have any colour you like, so long as it's black, which incidentally, makes up for 98% of sales where colour options exist across most brands.


 
Posted : 18/02/2014 3:42 pm