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Spose the only "loyalty" I've got is Endura.
And that is because I know what fits when mail ordering, in an industry where clothing sizes vary a lot from the norm.
Hmm - I have Endura short liners in S which are larger than a different type of Endura short liners in M. You may want to rethink that one!
Shimano - for all things drivetrain and braking
Specialized - road shoes
Five Ten - mtb shoes
Rock Shox - Forks
In terms of bikes: I've tried boutique brands and they've all had their problems. The one I seem to keep coming back to is Specialized: Their stuff just seems to work. I am also becoming a fan of their tyres too.
IMO it's not about loyalty as such, it's about finding what works for me.
I like raceface and kona clothing.
Bikewise I really like GT's for some reason. Always have.Cannot wait for the Athertons racing.
Love dakine backpacks.
Tyre wise like panaracer and maxxis.
Shimano Shifters and mechs
SRAM casettes and chains
Hope for brakes and hubs
Torq energy gels drinks etc as they actually taste quite nice
Specialized saddles
Every other aspect if cycling is just a case of what ever i fancied