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Upgrading or buildi...
 

Upgrading or building a bike - avoiding components made by USA brands.

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Posted by: sharkattack

Who remembers when Hope were on the news in the run up to Brexit? They were talking about what incredible opportunity it was to take our country back etc. All the individual members of staff interviewed said they were voting leave.

Did any remainers see it and boycott them?

Is that correct, I do not recall that?

 Must admit I feel pretty disappointed if that is the case.

If so, I wonder if they are still proud Brexiteers?

 


 
Posted : 23/01/2026 9:35 am
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Posted by: andrewh

Does it not bother you at all?

 

I have a Starlink, so I'm a Nazi sympathiser. Obviously.... 😉 

 


 
Posted : 23/01/2026 9:45 am
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I'll be actively avoiding buying any new US products. I have a few US bikes - trek etc - I wont be buying anymore products until that T*sspot and his cabal of sycophants are kicked out - I fear it wont be any time soon though - for those old enough feels a bit like boycotting South African (Apartheid) regime in the 80's,


 
Posted : 23/01/2026 10:06 am
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Posted by: nickingsley

Is that correct, I do not recall that?

 Must admit I feel pretty disappointed if that is the case.

If so, I wonder if they are still proud Brexiteers?

https://cyclingindustry.news/brexit-the-uks-cycling-manufacturers-have-their-say/

Ian Weatherall was pro-Brexit, at least before the referendum.

Ian is pro Brexit. He feels that there are no big advantages for Hope either way and if we stay not much will change. However, if we take a risk and leave there is more potential to take advantage of new opportunities.

Great, another company I have to avoid...


 
Posted : 23/01/2026 10:12 am
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Didn't boycott them, but as I live in EU and their stuff became eye-wateringly expensive, and more difficult to get hold of they pretty much got crossed off my list.

I've certainly spent more on EU/EEA brands since.

Do Peatys X Chris King valves count as US?  That is the only thing on my last bike I built that might be kinda US?  Otherwise it's 100% EU/EEA/Japan/Taiwan.

I won't necessarily boycott US brands, but will boycott any that publicly align themselves with the current regime, NRA, etc.  Any that publicly come out as anti regime, can have a place on my consider list.  Fox and Rockshox are the only ones I *need* to pick sides.  Stan's, SRAM in general, tyre brands, etc. I can live without.  Plenty of EU/EEA substitutes.

Didn't UnderArmor come out as pro NRA too?  Only have one item of theirs, and it didn't last anywhere near as long as own-brand German stuff, so it's soon to be bike rags anyway.


 
Posted : 23/01/2026 10:40 am
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 but the biggie has to be your hard earned taxes buying US defence products

The biggie is probably your pension (if you have one).


 
Posted : 23/01/2026 11:29 am
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Happy to buy Wolf Tooth (comments not for the faint of heart, though some are flat out hilarious)

 


 
Posted : 27/01/2026 6:43 pm
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Posted by: nickingsley

Posted by: sharkattack

Who remembers when Hope were on the news in the run up to Brexit? They were talking about what incredible opportunity it was to take our country back etc. All the individual members of staff interviewed said they were voting leave.

Did any remainers see it and boycott them?

Is that correct, I do not recall that?

 Must admit I feel pretty disappointed if that is the case.

If so, I wonder if they are still proud Brexiteers?

 

It did happen yes, I vividly remember it.

It was on one of those boring regional news shows that I would never watch but I was in my parents house.

At the end of the piece all the staff were given a bit of paper with stay on one side, leave on the other and they had to twirl it around and reveal their vote. 

My stepdad was frothing with excitement at the 100% leave outcome. They were all on his side.

 

 


 
Posted : 28/01/2026 8:16 am
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Posted by: sharkattack

Who remembers when Hope were on the news in the run up to Brexit? They were talking about what incredible opportunity it was to take our country back etc. All the individual members of staff interviewed said they were voting leave.

I will have to update my mantra of "never drink in a spoons, never buy a dyson" to add Hope then. It does make me feel better everytime I refuse to enter a spoons. Exasperates my friends but makes me feel better. 


 
Posted : 28/01/2026 10:08 am
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I built up a road bike in 22/23. The only US bits on it are two bontrager tyres, and a Spesh saddle. The frame is British, the groupset is Japanese, and everything else is Italian. In the current climate I could easily have EU tyres and saddle. 

I have only been in a spoons once since 2016, and that was cos it was next to EpicJnr's new digs, and it was pissing down (honest guv)


 
Posted : 28/01/2026 12:15 pm
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I'm bloody gutted about the Hope Brexit thing. I know it fricken ages ago, and I'd be intersted in seeing what thier veiws are now, but I'll be looking elsewhere in the future. Was umming and aahing about getting some Hope brakes for my 50th in April, but I'll stick with my Maguras for now.

I suppose the employees might have voted that way because they'd been fed a load of rubbish by the boss and wanted to tow the line.

Can't be arsed changing the Hope bits I have, but I'll look down at the money I've spent with a bit of dissapointment now....


 
Posted : 28/01/2026 12:31 pm
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Also gutted about Hope.  They should've picked gammon as their new colour instead of smoke 🙁


 
Posted : 28/01/2026 1:22 pm
scotroutes reacted
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Just to echo what @mos said, seems a bit, OTT.. no?

Where do you draw the line? Do you not buy hope because their staff voted brexit? Or not buy hope because we once had margaret thatcher in power? or not buy hope because we once colonised most of the world? Would you not buy a Mondraker frame because they once also colonised most of the world and traded slaves? And if so how far do you go? do you stop eating authentic spanish Chorizo? or do you just use a substitute from elsewhere in the world? Or does it go further and you adbhor all spanish influence altgoether and now flat out to refuse a Paella because its a Spanish recipe?

Or does this only apply to current world events? Do you start buying American brands again when Trump is no longer in power? The elephant in the room here being the CCP and their treatment of workers and lack of human rights? Do you refuse to buy anything from China? Or is it okay if whatever you're buying was assembled elsewhere using Chinese parts?

Other than signalling a disliking at current state of affairs by punishing people caught up in geopolitics in their respective turf it seems an odd way to start living life. Is it for your own peace of mind? Or so you can tell others? If so what does that gain?


 
Posted : 28/01/2026 1:25 pm
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Never mind the global politics, give UK stuff a look at first where you can.

Shout out to Unite Components in Wales. Ace pedals and other beautiful stuff!


 
Posted : 28/01/2026 1:35 pm
jamj1974 reacted
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Other than being thick as pig shit / bots why are so many of the Wolftooth comments saying "keep politics out of business" by people who are boycotting a business because of politics? 

Not surprising Hope are / were pro Brexit, small town mentality, declining local industry, comparitivley high immigration area, Union Flag on every square inch of marketing, the signs were there. 

As for the whole anti-USA / pro UK stance, we went through this in a thread recently and its all balls because we're an international world and it may come as a surprise but the British can be utter shits too. 


 
Posted : 28/01/2026 2:01 pm
scotroutes reacted
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Posted by: RVMushman

Never mind the global politics, give UK stuff a look at first where you can.

Shout out to Unite Components in Wales. Ace pedals and other beautiful stuff!

Their gear looks fantastic! Currently waiting for them to re-stock their bashguards so I can order one alongside one of the cool custom topcaps they do.

 

Superstar Components are another UK brand in the same vein that do good gear. I was planning on buying a new stem today, but they derailed that by emailing me about their new one, which is coming in a few weeks. I'm struggling to say no to it for £37.50(with the discount code) and the fact it comes in gray which not many stems seem to? Their machining work is top notch and the colours are really vibrant, so I don't see it being a "bad" purchase either way

I think I've just talked myself into buying one 😋 

 

 


 
Posted : 28/01/2026 2:16 pm
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Another American company that’s not so bad. (More comment shenanigans)

 


 
Posted : 28/01/2026 8:15 pm
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And another 

 


 
Posted : 28/01/2026 10:39 pm
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I wouldnt be so harsh on Hope. A lot of folk pre referendum were fed a big pack of lies about less red tape, increased international sales, money for the NHS instead of "bureaucrats in Brussels' etc. being naive or gullible isn't a crime and it doesn't automatically mean they were an bunch of xenophobic nationalists.

 


 
Posted : 29/01/2026 11:09 am
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Posted by: Blackflag

I wouldnt be so harsh on Hope. A lot of folk pre referendum were fed a big pack of lies about less red tape, increased international sales, money for the NHS instead of "bureaucrats in Brussels' etc. being naive or gullible isn't a crime and it doesn't automatically mean they were an bunch of xenophobic nationalists.

The problem with a company nailing it's colours to the wall like Hope did on the referendum is you have to keep doing it.

Supporting Brexit has come to be associated with xenophobia and outright racism.  If Hope were so keen to show their Brexit colours then they need to be very clear that it was a (mistaken) belief that it would be good for the economy and not because they wanted to see brown people machine gunned in the English channel.

If, as a company, you bring politics into it then you better be prepared for others to keep bringing politics into it.

 


 
Posted : 29/01/2026 12:01 pm
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+1 for a Hope boycott. I hadn't heard about that TV thing, that's awful. I certainly won't be buying anything from them again.


 
Posted : 30/01/2026 11:01 am
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I'll carry on buying Hope as normal. Love a bit of Hope kit on a bike


 
Posted : 30/01/2026 12:01 pm
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