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Doesnโt fully blame them, butโฆ
weโve reached a bit of a stalemate with our supplier,
โฆ implies that Itโs not all their (sicks) fault.
Having worked somewhere "this sort" of thing happened it's conceivably not. We (at the time) were a healthy business but like a lot of business realtively little liquidity vs liability. A rumour went about the industry we were far from healthy and very suddenly our 90 days credit with 2 main suppliers became 30. That really hurt and very nearly turned a healthy business into a dead one, forcing us to sell huge amounts at a loss or near to in order to liquidate stock fast and pay bills. We never really recovered from it (difficult to explain to folk that ยฃ10 to ยฃ2.50 to ยฃ10 pricing shift so you're then stuck at very small margins for a long time) over the next 12 months or so and then 2008 came along and we (like a lot of folk) fell over.
I'm not suggesting that this is the same thing but, people worrying they're not going to get paid can sometimes be the very reason they don't. (the difference here of course is sick had most of the monies up front so should be very liquid)
The address on their email:
Sick Bicycle Co.
193 Tarring Road
Sick Bicycle Co
Worthing, bn11 4hn
United Kingdom
Was that the shop that they've closed or a new one?
That's the tattoo parlour.
You'd hope for some word of apology to customers for being royally ****ed around, but no, it's all about how humiliating it has been for Jordan.
I very much doubt they can turn it around โ they just donโt seem smart enough.
If they were, Iโd say they wouldnโt have found themselves needing to turn it round in the first place.
Thatโs the tattoo parlour.
DrP last week said it was shut with a For rent board outside?
Iโd say they wouldnโt have found themselves needing to turn it round in the first place.
Indeed, cash up front from customers before you order with suppliers actually takes some real effort to screw up

That ^
That is there issue, not acknowledging their problems. The "look over there!" tactic.
Good lord this is painful, I'm almost feeling a bit sorry for these guys but the continued effort to put on a front is going to prevent them ever properly owning up to the situation. The problem is if you sell your brand on the basis of your personality then it's going to be personal when the brand doesn't deliver.
To be fair, they _are_ doing everything possible to keep their brand afloat. It's just all the wrong sort of thing.
I've been watching Joe Lycett's consumer program on Channel 4 recently & what struck me in every case where there was wrong doing by a company none of them ever actually said sorry.
They admitted they weren't good enough, they would do better etc - but no one seems to be able to say, shit - apologies for that, we messed up, let us make it better.
Sick are another example - the problems are theirs, have come about by their actions or inaction's, even looks like t-shirts & hoodies don't make it to the customer's in some cases, but in every big communication they have never once said sorry.
That Hitler video!
"How can I be seen in public without a bike? Stalin has a carbon Chameleon!"
"I wanted some of their Titanium handlebars, but it turns out they're weaker than Poland"
🤣🤣🤣🤣
If you have a delayed frame, or, you are awaiting a refund, please email frame.orders@sickbicycle.co with your order number. Let me know what action you would like me to take, You will receive a ticket number, and confirmation, of action and I will be personally dealing with these. I feel having just myself tasked with this will allow better ownership and faster resolution.
Strange way of doing things, surely the ordering system is robust enough that it is easy to track such minor things like "Where is the frame?" !!
CaptainFlashheart
I recently reached a bit of a stalemate with the barman at my local. He wouldnโt provide me with my beer until I paid him. Luckily for me, I had sufficient funds to pay him, so I resolved the stalemate there and then.
Indeed.
That said, I've mocked them when the mocking was good, so must now take it on the chin and acknowledge that that email's actually not bad.
Am wondering who they'll get to manage it though, given the... problems. Does this turn into one of those old TV gags: walk round a building, ask someone to hold one end of a piece of tape; walk round the other side and ask someone else to hold the other end, before walking rapidly away?!
Or are they desperately looking for a buyer for the firm?
Taiwanese frames....... so that's
Taiwan
China
UK
Peru
USA (for FTW)
GMT +8 through to GMT -5, for one tiny company to deal with
I would genuinely love to see their books. I just can't comprehend how, when all the frames are pre-paid you can run into trouble unless you've been utterly negligent or shafted from on high.
Back at the outset this was a hobby so no salaries to meet. They had a commercial premises, I'd assume with some storage, so limited cost implications for handling the product when it arrives. They're not building in house, it's just a paper shuffling exercise as a business for the frames, so you've no liability for stock, you order your packing once frames are on the water so you're not holding lots of empty boxes, you only order what you've sold and you cream off the return at the end after you've paid to pack and ship.
Getting bigger, causes problems with cash flow, but so long as your sales are all "cash up front preorders" that's not a problem. You may need more storage but their "drop" model means you only need to hire a storage unit for a few weeks as a drop comes in, no lengthy tenancy agreements. You might need a few people to pack boxes but that's agency staffing for a few days and so on. You might find that your healthy margin isn't by the end of it as you've not accounted for the additional costs properly but you certainly shouldn't find your self in a position where you can't meet the first of your commitments, maybe you've no money left to pay the carriers to ship the boxed product at the end but not no money to pay bill number 1.
The only way I can see that goes wrong* is you order what you've sold, you pay up front, the supplier takes your money and then doesn't supply (at all) so you're left holding nothing but a bill. It's not pocket change so you're not raising the cash to reorder easily. Wouldn't be the first time or last that happens, but surely at that point you'd not be trying to bluff your way out? You'd say "sorry", shut your doors and let the process run it's unpleasant course.
Theyโre still working full time at other things to provide a roof over thier families heads, Sick! itโs just an evening distraction. I bet Jordan is about to have a breakdown โ not only the financial stress but the personal guilt over saying one thing and being unable to actually lift the weight by refunding and moving on.
That's the sad fact of all this, the likely price of this is going to be a lot more than missing frames at the other end but (to outward appearances) everything they do is making the fall further and harder. It's like standing on a bridge in front of a freight train hoping it stops because you're scared of jumping into the water below.
Or are they desperately looking for a buyer for the firm?
What would you be buying? I doubt there are any tangible assets (there's no reason there should be before all this let alone now), the reputation is shot, the brand name isn't theirs to sell and isn't worth much if it were. There's outstanding debt by all accounts, no repeat custom and resulting from that, little chance the brand could effectively trade on even with a debt write off. The only way that floats is if all those frames from Taiwan are genuinely in UK stock, largely unsold here and unpaid at supplier so you can convince them to take p in the ยฃ on the debt as opposed to 0.
[quoteOr are they desperately looking for a buyer for the firm?
Buy a toxic shit show of a brand thatโs worse than dead..... or just start from scratch and do it properly...?
Difficult decision.
It is like the Tory party of the bicycle world.
Jordan keeps reciting his deal and like May he has announced his resignation but not set a date.
Are any of you sure this isn't some complex play on politics.
Plus of course there's the (not so) small matter of a CCG against them. I doubt they're finding that's a massive help.
Difficult decision.
Has the bloke who brought Ubyk got anything leftover for another investment into a good brandname?
Although that they havent protected the name wouldnt help.
Plus of course thereโs the (not so) small matter of a CCG against them
Damn! They've got a Clinical Commissioning Group on their ass?! Poor sods.
Eddiebaby haha, I'm in healthcare, either a. Stockholm syndrome. Or b. Keyboard...
It is like the Tory party of the bicycle world
Or Labour, seeing as Sick seem to think they've discovered a magic money tree that will give them lots of free stuff
Or Labour, seeing as Sick seem to think theyโve discovered a magic money tree that will give them lots of free stuff
Or the lib dems given they're being shafted for things that weren't their fault*.
*only they really weren't and nick clegg did say sorry.
Has the bloke who brought Ubyk got anything leftover for another investment into a good brandname?
Although that they havent protected the name wouldnt help.
I am personally very surprised the On-one brand owner hasn't bought into it has form for it.
I am personally very surprised the On-one brand owner hasnโt bought into it has form for it.
The difference I guess is at this point [the] sick are contagious. It'd be more leprous than Lazarus.
contagious. Itโd be more leprous than Lazarus.
https://road.cc/content/news/62676-planet-x-bid-and-win-four-jimmy-saville-bikes-auction
So in summary - they took money up front for bikes, spent it on something else, and now can't supply the bikes that have been paid for by customers.
At what point does it become a matter for the police ? At best they were investing in other parts of the business and relying on continuing sales to pay their suppliers once the bikes were made, at worst fraud.
sick are contagious
Paying all those refunds is taking the contagious
at worst fraud
The longer this goes on with 'promise we are ok, buy some more from us' the closer they get to a fraud charge.
Paying all those refunds is taking the contagious
I saw what you did there... ๐
https://road.cc/content/news/62676-planet-x-bid-and-win-four-jimmy-saville-bikes-auction /blockquote>In defence of px that is at least a few months before allegations started to surface in public and whilst he was still, by and large, viewed in a positive way so short of being clairvoyant there's not really much blame there,though it had been reported in Feb 2012 that a BBC newsnight investigation was pulled, it really didn't go public as such until ITV aired their exposure documentary in October 2012.
But yes in hindsight I imagine it's not a purchase they'd make again.
I appreciate that my comment had to be edited by the moderators, a shame it was all removed rather than one line altered.
I'm out of this thread now.
https://road.cc/content/news/62676-planet-x-bid-and-win-four-jimmy-saville-bikes-auction /a>
Presumably all his bikes were fixies?
Matt, for the record, I asked for one piece of your post to be removed/altered and made it clear I was convinced there wasn't an ounce of malice in your bones! Agree that the rest of the post was entirely valid comment. Didnt need total deletion, IMHO.
I very much doubt they can turn it around โ they just donโt seem smart enough.
I struggle with this point of view.
From customers' perspectives, resolving issues doesn't require a lot of smarts. You sit down and contact each of your customers directly and apologise, asking whether they're happy to wait for their goods or they want a refund. You don't have to be smart to do that, you have to be decent.
It strikes me that you need a lot more smarts to keep extracting cash from people without delivering anything. You've got to control the conversation and maintain your image, you've got to keep people hanging on long enough by saying some of the right things without actually giving the cash back, you've got to make sure you're not going to get reamed when the bubble finally bursts, you've got to do some pretty nuanced stuff below the water to keep that sort of thing going.
I mean, none of that is an allegation. It's all hypothetical, and whatever is actually going on I'm still just one of the many rubberneckers driving past this whole fiery-ostrich-flinging slow-motion car crash, rather than one of the unfortunate penguins having to sweep up the crazy mess.
But the point is that a lot of bad things are done under the cover of apparent incompetence; it's a form of The Big Lie, one which relies on people applying Hanlon's Razor (whether they're aware of it or not).
Having read a bunch of their messages now, I find themโthe emerging patternโfascinating, especially within the context of the "screw you all/woe is us" rollercoaster of a corporate persona and the business decisions along the way.
I dunno, I probably think too much about what's between the lines. You probably shouldn't ๐
Didnt need total deletion, IMHO.
It wasn't deleted.
dangeourbrain
Subscriber
I would genuinely love to see their books. I just canโt comprehend how, when all the frames are pre-paid you can run into trouble unless youโve been utterly negligent or shafted from on high.
But this is a world in which Uber manages to lose $1bn a quarter, despite having basically no employees, no benefits, no large premises, overheads or assets...
Uber do seem to have employees and premises, they have a big office here, despite not actually operating in Ireland
But this is a world in which Uber manages to lose $1bn a quarter, despite having basically no employees, no benefits, no large premises, overheads or assetsโฆ
I imagine that's very tax efficient though
Thanks mods and captain - appreciate things need to be worded more carefully, and this dufus couldn't find his own post...
👍
I don't know what's more difficult...trying to find funding for Sick or trying to work out their range of frames:
Shrike
Sesh
Gnarccist
Wulf
Hacksaw
Death from Above
Gnarpoon
Sleipner
Anymore?
I'm not really sure of the difference in the hardtails, and not sure if the last two ever got further than notional
Shrike
Sesh
Gnarccist
Wulf
Hacksaw
Death from Above
Gnarpoon
Sleipner
In contrast, how long did it take the likes of Cotic to expand beyond a single model? Make something good. Make it sell successfully. Make something else. Make it sell successfully as well. Repeat.
You can usually tell if the foodโs going to be crap by the size of the menu.
According to Cotic website they started in 2002 and the range is now 11 frames. Stanton started in 2010 and have 8 frames if you count the variations in different metals, Bird started in 2014 and have a 6 frame range.