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Thoughts on Rulezman?
So I follow Rulezman over on Instagram, he’s a suspension tuner but has very strong opinions about the bike industry, his bio on there is…
“The best or nothing. Independent thinker, suspension master, solution solver, tech-inventor, parts producer, setup advisor, hype destroyer, influencer”
I’m sure he probably makes some amazing suspension but it’s very much his way or no way, you must not buy any fork but his own tuned ones as everything else in the world is rubbish.
It might just be me - I can’t unfollow him though because I also find it entertaining.
I will have nothing to do with anyone who is as arrogant as that.
He’s in the same box as Chris Porter and Paul Aston. Yes, they have been very good at making things work for them, and yes they ride fast - but I have fun and I don’t need to go to extremes or spend £9k on a bike to do it.
I bet his Dorrado forks are incredible, and I bet I’d be no faster on them. People like him interest me, I love that they do what they do, it’s just not for me.
Is he as much of a tit as that bloke with a fetish for bottom brackets?
Is he as much of a tit as that bloke with a fetish for bottom brackets?
He stops short of sweary rants, misogyny and telling folk to kill themselves, so no, IMO. Puts in some serious miles too.
He has very strong opinions, on things that work for him, other opinions are available. I’ve no doubt his stuff is incredible, I’m just not sure it needs to be thatgood for his customers, but they are the ones who can drop £4k on a properly fully custom fork they’ll use a couple of times a year and reckon they can tell the difference, so more power to him.
His guards for Intend forks are good though.
I’m with pimpingimp on this, interesting, does some cool things, but the everyone else is wrong and I know best for everyone attitude grinds on me. Given Paul Aston never seems to have any money (I’ll credit him for not taking the marketing dollars and doing what he wants), he seems to have a steady supply of posh Rulezman suspension and parts.
Like all geniuses, he's flawed. I'd love to have a go on a bike set up by him and I very much covet a set f those Dorados. I'm not sure about his love of lightweight tyres or a few other of his oddball ideas but I think the (apparent) quality of his work offsets that.
I'm a lottery win away from a trip down there. I'd love a Rulezeman tuned Intend for the front of my Starling and a Dorado for whatever DH bike I got for the summer bike park trip.
I'm aware of him and what I think of him has already been said above. The Alpha routine is a major turn off.
Given Paul Aston never seems to have any money (I’ll credit him for not taking the marketing dollars and doing what he wants)
His fearlessly independent reviews rarely seem to include bikes anyone's heard of though. Which would be a good way to grow his channel and gain more revenue.
I suspect he's just too busy plugging his raffles and ordering more custom-made frames to replace his broken ones?
A mate has recently bought a bike and gone full out with a Rulezman Dorado and CC DB.
It does appear to work pretty bloody well for him.
Far to expensive for my pockets though.
I can totally understand why people don't like him but from my sample of one survey he does appear to know what he's doing...
His fearlessly independent reviews rarely seem to include bikes anyone’s heard of though. Which would be a good way to grow his channel and gain more revenue.
Aston does have a fearlessly independent approach to business models.
I can totally understand why people don’t like him but from my sample of one survey he does appear to know what he’s doing…
I don't doubt his suspension is very good.