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Looks strangely familiar...
Nice guys come last

Probably worth a fortune these days
I'd bet these guys would have loved one of those.

The truth is nobody is going to want to ride a saddle with a cock on it. Nobody but porn stars.
Sure?

What about headset top caps?

For example, choose a course that will exaggerate the benefits of the spur – I imagine steep climbs but not descents that would benefit moving around in the saddle.
It was designed and tested in Cambridge which is is very flat.
The Pinkbike comments section is loving this product. Much more lively debate than staid old Singletrack 😉
If the paper isn’t published in a quality peer reviewed journal then it’s just marketing.
Even if it has been peer-reviewed then it’s likely to be marketing.
The paper and their "executive summary" of the paper read very differently.
I wonder if it's been pulled from the site because they realised that people might actually read it, rather than just assume that there were too many words and enough "science" that people would just take their word for it.
Sure?
LOL yes.
Pinkbike comments
Are superb.
Tony Martin did glue sand paper to his saddle once to make sure he stayed put. Maybe they are into something.
In the context of the slight absurdity of this thread, I did have to check which one you meant
It’s not uncommon in entrepreneurs that they get so attached to their idea that they won’t accept any negative feedback.
I’ve made the mistake myself.
What was your product and at what point did you realise a great big walloper stock on it was a bad idea?