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Is there a 'rule of thumb' that can be followed when it comes to pricing?
Not really, each bike should be valued on its own merits. Lots of things affect the price.
Ive sold a year old mtb and got 80% of the price new price back, and sold another at 50% retained after a year.
It may be that it would be better to split.
There are plenty of pricing experts on here, what have you got?
splitting will get you more money usually, unless its a factory spec bike with lots of oem parts, ie unbranded saddle, stem, bars etc
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It's nothing special in the parts department. It's a 2013 Jamis Nova Sport CX bike - http://www.evanscycles.com/products/jamis/nova-sport-2013-cyclocross-bike-ec041504#select
It was £650 when I bought it, and I've stuck 2,000 miles on it. Still in good condition, but changed the rear wheel to a hand built with XT hub as the original was pap and died early!
Only other change was road BB7's, but will probably change back to the original Tektro brakes before sale.
With a nice set of pics on e-bay i would say £350-£400
Cool beans. Thank you.