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[Closed] on-one doing carbon frames?

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mmm, yes pricing ,

still trying to get my head round pricing , weve got circa 40k in mold costs to think about , however if we sell 1000 frames its only 25 quid a frame so i think we will almost definitely price these extreneky aggressively , again based on our cost to retail business model and with the realisation we need volume to absorb the mold costs

reminds me of the first product we paid a mold cost on , the planet x twistoid pedal , 8000 usd mold cost and we sold around 300 pairs then fasten the pedal company went pop , think the pedals sold for 25 quid

For the carbon frame pricing , whilst it wont be 299 , it will be way less than the 799 ti pricing we just did on the lynskey frames , really not sure yet , if we decide to try to put the rest of the bike industry (with its multi tier pricing) on the back foot , then it should be very very well priced .

Pricing will also depend on how our USA plans go , were looking at going to a wholly owned direct sell set up in the states , this gives us even more volume (but will drain our cashflow) and if we do this we will go in at ming blowing value .

Finally the last big factor is of course whether sterling heads south against the dollar , were currently holding in the 1.60s but im guessing theres a big move going to come against sterling into the 1.40s , if we had enough balls wed hedge against the dollar and fix the pricing but we never get round to it .

Overall Id say well be aiming at going for the most agressive model and 499 is our target price , and thats based on a dollar rate above the mid 1.55s , if sterling is strong the price could be lower .


 
Posted : 20/11/2009 6:14 pm
 tang
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now that is good news! best of luck and look forward to seeing some protos.


 
Posted : 20/11/2009 7:09 pm
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i think everyone just got over their fear of carbon frames... funny how a sticker on the down tube makes all the difference.


 
Posted : 20/11/2009 7:14 pm
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daveplanetx - Member

still trying to get my head round pricing , weve got circa 40k in mold costs to think about , however if we sell 1000 frames its only 25 quid a frame

Errm - £40 000 spread over 1000 frames is £40 per frame is it not?


 
Posted : 20/11/2009 7:20 pm
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i didnt say 40k sterling , i said 40k , its 40k usd , circa 10k per mold

40k usd at exchange rate 1.6 is i reckon circa 25k sterling

guess some are multi lingual , after 20 odd years in the biz i think in multi currency


 
Posted : 20/11/2009 7:31 pm
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So, four moulds. Does that mean a full range of sizes?


 
Posted : 20/11/2009 7:49 pm
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Makes sense dave - sort of 😉


 
Posted : 20/11/2009 7:54 pm
 br
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Gits, I've only just bought my Ti version...


 
Posted : 20/11/2009 8:11 pm
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Ming blowing value? I don't know what that means but I like the sound of it!


 
Posted : 20/11/2009 8:28 pm
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On-One started 10years ago with SS and the Carbon Frames needed a replaceable drop-out... so why not make 2 versions. SS & Geared. This also means that we have halved our stock holdings and reduced risk. If no one buys a SS Carbon bike it does not matter because it runs gears with conventional vertical drop-outs. Also there is less weight in this set up than going EBB


 
Posted : 22/11/2009 1:15 pm
 tang
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makes sense. i like the idea of swapping out and as you say have the choice. tabs for a guide/hammerschmi thingy, nice tidy 1x9 carbon 29er...


 
Posted : 22/11/2009 3:04 pm
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Aaaaaarrrrrrrrggggghhhhh stop it! I DO NOT Need another bike 😯


 
Posted : 22/11/2009 3:10 pm
 tang
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ian, always need a new bike...its the curse.


 
Posted : 22/11/2009 3:12 pm
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Mmm 2 useable bikes in one, perhaps I can run it by the other half that way!


 
Posted : 22/11/2009 3:14 pm
 tang
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in my case 2 useable bikes 1 unuseable rider (atm). btw leigh has bought the banshee paradox, new forks etc...so much for the sultan being the one, he too is cursed


 
Posted : 22/11/2009 3:16 pm
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Could be the ideal new bike I was thinking of for next year! Was also looking at a PlanetX timetrial bike.


 
Posted : 22/11/2009 5:54 pm
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Can we register interest or preorder for an even better price?


 
Posted : 22/11/2009 8:55 pm
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