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[Closed] On One and the endless emails

 mbl1
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[#4106113]

I am nearing the limit of my patience.

Going back a few months they used to have some half decent MTB bargains. I picked up some of the 29er Rebas for example courtesy of one of their emails.

But of late I just get endless emails about road bikes. I've never bought a single road bike type product from them! I think they need to ease off a bit...it looks desperate.


 
Posted : 26/06/2012 9:20 pm
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Marketing, innit? ๐Ÿ˜‰


 
Posted : 26/06/2012 9:21 pm
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unsubscribe?


 
Posted : 26/06/2012 9:23 pm
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Unsubscribe then..?


 
Posted : 26/06/2012 9:23 pm
 mbl1
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I was tempted. But their superb deals of old sold quickly and I don't want to miss out. Tis a tough one.


 
Posted : 26/06/2012 9:24 pm
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On One who?


 
Posted : 26/06/2012 9:26 pm
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It's a tricky one for sure. There is a huge amount of cross over between our road and mountain bike customers, but I completely understand your point.

Noted. Thinking.


 
Posted : 26/06/2012 9:32 pm
 mbl1
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Its probably about time you started to just give those shades and bottles and inner tubes away too. I shall not unsubscribe for the time being ๐Ÿ˜‰


 
Posted : 26/06/2012 9:35 pm
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I'm told it's a mountain bike offer tomorrow ! ๐Ÿ™‚


 
Posted : 26/06/2012 9:35 pm
 mbl1
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with free shades, water bottle and inner tubes?


 
Posted : 26/06/2012 9:38 pm
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Bit random, but any chance of getting some cheap San Marco Rolls saddles back in stock?

I do like a bargain.


 
Posted : 26/06/2012 9:39 pm
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Revelations, tapered, RCT3, dual position, 20mm for 50p please


 
Posted : 26/06/2012 9:49 pm
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Boo hoo. I get a million mails a day letting me know what IT jobs there are in my area. I stopped looking for a new job 18 months ago as I got settled into something I enjoy.

Must remember to find a recruitment forum and complain about said mails...


 
Posted : 26/06/2012 9:51 pm
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i don't mind the emails too much - some good deals on the tubes overall - they are roadie specific much of late

do some monster deals on the c456 and I may buy something..!


 
Posted : 26/06/2012 9:54 pm
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with free shades, water bottle and inner tubes?

I hope they've not run out of hawaiian shirts ๐Ÿ™‚


 
Posted : 26/06/2012 9:54 pm
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Mark as Spam.


 
Posted : 26/06/2012 9:59 pm
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It's a tricky one for sure. There is a huge amount of cross over between our road and mountain bike customers, but I completely understand your point.

Noted. Thinking.

Back a few years I think I practically paid Dave's mortgage single handed and I'm certainly a cross over customer so I'm probably considered a friendly but you are over doing it now. At least an email a day and sometimes two means I normally press delete before I've read it or even skimmed it. More than once a week starts to feel like harassment and the mouse starts to hover over the unsubscribe button.


 
Posted : 26/06/2012 10:01 pm
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Too much roadie stuff. Exactly why I unsubscribed.
They should really have a system where you can only receive offers and information based on your interests.


 
Posted : 26/06/2012 10:04 pm
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Yep, thats why I keep getting willy enlargement mails (not from On-One I may add).


 
Posted : 26/06/2012 10:05 pm
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frazered - Member

do some monster deals on the c456 and I may buy something..!

That was during the Jubilee weekend IIRC

Anyway I think I get 4 emails for every offer probably due to having many accounts ๐Ÿ˜ณ


 
Posted : 26/06/2012 11:39 pm
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no its all good having a mix.


 
Posted : 27/06/2012 8:45 am
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I have to say that I don't mind. It does keep tempting me to buy a stealth though. hmmm.....


 
Posted : 27/06/2012 8:51 am
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on the subscribe form have a pull down option thingie with MTB, ROAD or BOTH.

Carpet bomb with marketing material accordingly.


 
Posted : 27/06/2012 8:55 am
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You all wouldn't be complaining if it was Anne Summers Emailing you everyday with offers.

I don't tis great ๐Ÿ˜†


 
Posted : 27/06/2012 8:58 am
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Have to say I don't mind, find them less annoying than CRC, the On One offers are invariably interesting.

Today's "buy a Stealth and get some free carbon wheels" is very tempting too.

Although it's got a footnote about Mayhem, bit late...


 
Posted : 27/06/2012 9:08 am
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You all wouldn't be complaining if it was Anne Summers Emailing you everyday with offers.

They do.


 
Posted : 27/06/2012 9:34 am
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Once a day is pretty standard for opt-in marketing emails. The Amazon ones are scary as they use your Amazon browsing history to target you specifically; I just got an email about pencils.


 
Posted : 27/06/2012 9:37 am
 Andy
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brant - Member

I'm told it's a mountain bike offer tomorrow !

yup Carbon Forks at full price. Have now unsubscribed ๐Ÿ˜ก


 
Posted : 27/06/2012 6:44 pm
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I unsubscribed and gave the reason as excessive emails. Have done the same for CRC and Wiggle. Got fed up with going away for a few days and coming home to hundreds of marketing emails. If I want something I'll come and look for it thanks!


 
Posted : 27/06/2012 6:52 pm
 nuke
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Don't mind the ones from Charlie the Bikemonger; he doesn't send them that often and they normally have something a little different like the King cage tool pouch or the leg shields in the last email.


 
Posted : 27/06/2012 6:55 pm
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The problem is anyone with an ecommerce site quickly realises the correlation between marketing emails/newsletters and revenue. Temptation is then to overuse but then then leads to a fall off in return that is hard to reverse.

No idea on the frequency of On-One emails - but my guess is they really do drive sales.


 
Posted : 27/06/2012 7:00 pm
 mbl1
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Just got todays. Still too much roady stuff, and no free cheap shades or bottles.

Its a good idea to split between road and mtb. I have zero interest in road stuff, yet mtb stuff always interests me to some degree.


 
Posted : 27/06/2012 7:10 pm
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Cheers NUKE.
DAMO2576... You are bang on the money there. It works, and costs almost nothing. Results are instant and easily measured. In marketing terms it's a no brainer.

My old job was in marketing, but now it's my own business that I market, and I know that emails with no interest are a waste of time, and will make your unsubscribe list grow pretty damned quickly. I don't email unless I have something interesting, something bargainy, or a VAT bill to settle ๐Ÿ™‚

Wiggle ran some bloke blogging related email campaign. I guess they wanted to show their human side? But I found it insincere and boring. I really don't give a f*** about his Thursday night road ride etc

Next weeks bikemong email has "man pouches" , a new sticker, and some discounted Indy hoodies.


 
Posted : 12/07/2012 9:36 pm
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Mountain bike stuff tomorrow eh, too bad I unsubscribed.

When I need something, I might take a look though, then again, I might not.


 
Posted : 12/07/2012 9:42 pm
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In the 2 weeks since this thread last was kicking around I finally got fed up of the too frequent emails and pressed the unsubscribe button. That ends more years of being marketed to by Dave and co than I care to remember. Just too frequent for me to be bothered to read.


 
Posted : 12/07/2012 9:57 pm
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Me too. Waaaaaaay too many emails.


 
Posted : 12/07/2012 10:04 pm
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Seeing as 1 of the email addys is my work one I'm staying in... Its better than the raft of corporate shite I get ๐Ÿ˜€


 
Posted : 12/07/2012 10:10 pm
 CHB
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Even for an onone/PX fan like me, the daily emails are a pain.
Once a week is tolerable. Once a fortnight is nice. Once a day is a pain in the backside.
I appreciate its probably someones fulltime job, but a nice email every week is better than been nattered several times a week to buy an innertube and a roadie saddle.

Would appreciate the email if its a genuine limited offer and you want to give subscribers the heads up on the website, but most of the emails are run of the mill on-one bargains, not one of Daves...must clear stock NOW emails.


 
Posted : 12/07/2012 10:29 pm