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[Closed] Guess who's taken off his moleskin trousers, lost his stylus & rejoined On-One.

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Posted : 03/12/2018 3:19 pm
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It seems to turnip wherever there is a missing product image.


 
Posted : 03/12/2018 3:33 pm
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If people still bought SS’s or TD-1’s in any volume don’t you think On One would sell them?

🤔


 
Posted : 03/12/2018 7:52 pm
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Posted : 03/12/2018 8:16 pm
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I'm after a TD-1 type bike. Singular Pegasus is a possibility at the, but would consider a Brant designed alternative.


 
Posted : 04/12/2018 12:32 am
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Go custom?


 
Posted : 04/12/2018 12:47 am
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brant

If people still bought SS’s or TD-1’s in any volume don’t you think On One would sell them?

It was a niche you pretty well developed and owned in the UK. And for good reason, your bikes functioned as well as fancy USA brands, and when I travelled I got the impression you were gaining traction overseas as well.

I regarded niche marketing as On-One's strength.

An SS bike is also one than can run a hub gear and that's a niche that could be developed and sold to a much wider market. It struck me as a niche you could have developed and widened.

I reckon there was more development room left in your classics.

Take the Pompino - if the design was adjusted so a 650B wide tyre fitted it would rejuvenate the name, and you would have a decent low cost gravel bike that would appeal to lots of people. Existing Pompino owners would finally have a reason to buy another. I love mine even though I have much "fancier" bikes.

However, when it comes to bikes and their markets, I'll happily agree you know better than me. 🙂


 
Posted : 04/12/2018 9:21 am
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If people still bought SS’s or TD-1’s in any volume don’t you think On One would sell them?

Spin that arround, the market for on-one hardtails dried up (are you still selling carbon 456's) because the market moved on to better hardtails, not because hardtails themselves were unpopular.

Go back to more innovative designs (like a 456 with 29" wheels and 480mm reach) rather than buying yet another container of open mold carbon xc frames. If market research says people want an xc hardtail like a Scott scale then dont copy a scott scale because people will still want the scott.  Ditto that titus, they seem to have been flogging them at sale prices longer than most bikes stay in other brands ranges, yet I've never actually seen anyone riding one. In fact you see more inbreds.

Build it (a container load of £200 hardtail frames) and they will come.

The last time on one pulled that trick (making something a bit different to what everyone else offered, and making it cheap) was the fatty and that seemed to sell well?


 
Posted : 04/12/2018 9:40 am
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