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[Closed] Brendog the rule breaker ?

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he’s got a way to go to get successful at it! 81K subscribers and less than a dozen videos with more than 100,000 views

It's not easy to start a MTB youtube channel from scratch when you are heavily restricted on where you can ride and who you can meet up with. Half of the youtube content is filmed in his back garden which shows you how limited his profession has been during the pandemic.


 
Posted : 16/02/2021 1:15 pm
 grum
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If it’s his actually job…….he’s got a way to go to get successful at it! 81K subscribers and less than a dozen videos with more than 100,000 views.

It's not massive but it's pretty big and growing - and it's just part of the overall picture of getting sponsorship deals etc. I doubt he gets paid much from YT/adverts on the videos


 
Posted : 16/02/2021 1:18 pm
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YouTube is not a place to make serious money if you're doing small scale bespoke stuff, and i don't see Brendan doing anything to get as much views as possible, if he was, he'd be hitting the big searches stuff, so 'how do i manual', 'how do i wheelie', etc, etc, the ones that'll get searched loads of times, now how i paint a bike.

Same with all sports this size, i found the same on golf, the good one who are popular, they get 100k plus views, but that's peanuts and hitting the 'how do i gain distance' stuff, reality is to make money in Youtube you have to be in popular stuff for popular crowds, my 5 year old watches some really crap stuff with no real ability shown in it, but the channel she likes has videos with 13m views, all of their videos are over 1m views for absolute powderpuff stuff.


 
Posted : 16/02/2021 1:24 pm
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I am not sure we can compare MTB with video games anyway, there are less MTB'ers, but we tend to have disposable.
Video games is about numbers, MTB I can see more quality viewers is better.


 
Posted : 16/02/2021 1:40 pm
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I was quite surprised when I looked into the numbers for professional YouTubers. There is a huge difference in revenue per view depending on the content. Property and share vids for Get Rich Quick schemes seem to make the most. Guys on there putting out a couple of vids a day and making 5 figures a month, at what I would consider the more interesting, but niche end the money is a lot less. Peter Milliard, for example, who is popular on here, still needs to do his carpentry day job to pay the bills despite having similar numbers of views.


 
Posted : 16/02/2021 1:49 pm
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They’re not but the government is quite effectively getting us all to turn on each other as a distraction.

Divide and conquer - it’s what governments do. Your government, most governments, even ours to a lesser extent.
Make people think that although naturally they’re following the “rules” their neighbours, work colleagues etc. are likely not to be and are “putting them in danger”....


 
Posted : 16/02/2021 2:00 pm
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Lass I use to date has half a million subscribers to her channel and as far as I know it barely pays the bills.


 
Posted : 16/02/2021 2:16 pm
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And needless to say, when your government's killed 100000 people through incompetence and disinterest, they've got a pretty big interest in having you blame your neighbours. Lucky for them that so many people actively want to be divided and so are very easy to conquer


 
Posted : 16/02/2021 2:17 pm
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Posted 2hrs ago. Out for a ride with a bunch of ex pro’s. And I don’t think they all live in the same woods and bumped in to each other.

Of course it could have filmed months ago, but the patches of snow give it away a bit

I thought meeting more than 1 other person to go for a ride was against the rules ?


 
Posted : 17/02/2021 10:47 pm
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Are they going for a ride, or riding for their profile, and of course sponsors?

I don't think this is a case of a few mates meeting up down the local trials bit just for a bit of fun, as i doubt they'd have filmed it!

I did notice at the start a cheeky reference to monetizing the video though, one of them must be watching ;o)


 
Posted : 17/02/2021 11:06 pm
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I'm not sure if the views/subscriber count is relevant to many athletes.
Their pro MTB contracts will be with regard to delivering brand exposure and a way of them continuing to deliver that contracted exposure is producing online content.
Ad revenue might be a bonus.
The better example of an pro athlete using his social media profile to leverage his contracts/income is Remy Metallier. I bet the cash he gets from Propain well exceeds his YouTube $$. Factor in the contract cash from dvo, 7mesh, Camelback, rotor, e13, time etc. There's then the referral kickbacks and I'd suggest the YouTube money is pocket change.

However I assume he has to put out content and drive his subscribers/views up to justify the numbers he's asking for from his sponsors...in the same way a pro racer would've had to use his podium finishes to justify his cash ask.

If these bike athletes wanted to make serious cash at YouTube whilst having a jolly good time, then Dudeperfect might be the perfect example?


 
Posted : 18/02/2021 12:57 am
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Instead of whining about it here report it to the police if you're that bothered.

Nice work OP. How does it feel to be directly responsible for people dying of Covid?

That made me laugh, thanks for being so ridiculous.


 
Posted : 18/02/2021 9:11 am
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Just to stir the pot even more, would his sponsors not prefer it if he trained a bit more and possibly did some home gym work outs to improve his fitness and world cup results.


 
Posted : 18/02/2021 10:11 am
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The pandemic is a self righteous persons dream event. No better opportunity to poor scorn on other people and feel morally superior.

They are/were proffesional downhill racers. Its fair to say that they are probably not the most risk adverse people around, otherwise they probably wouldn't have been succesful in a sport based on taking risks.


 
Posted : 18/02/2021 10:15 am
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From that vid above:

"Dave Millard 13 hours ago
Nice video but serious question, how do you get away with meeting people from all across the country, having loads of people in your garden (house jumping video), publishing it on YouTube and manage to not get fined by the Covid police? I'm not saying anyone should be getting fined or any of that, but more how do you get away with it? Round where I live you get told off by the police if you park your car up down the beach to eat your lunch.

Brendan Fairclough 10 hours ago
We are all professional cyclist working in an outside environment keeping a safe distance apart. We filmed just down the road from myself and warner and Steve was down as we have to talk business and I had to sign a contract with him👍🏼"

🤥


 
Posted : 18/02/2021 10:16 am
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Its fair to say that they are probably not the most risk adverse people around, otherwise they probably wouldn’t have been succesful in a sport based on taking risks.

In case it's not obvious, the difference here is they are taking risks with *other* peoples health, not their own.


 
Posted : 18/02/2021 10:18 am
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I’m sure they were also checking their eyesight.


 
Posted : 18/02/2021 10:19 am
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@greeny30 its not really stirring the pot. Its 1 or 2 vids a week. Its not a 24/7 life diary. How do you know what he's doing the rest of the time?

I think the amount of coverage he gets is probably worth more than results.


 
Posted : 18/02/2021 10:21 am
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They're good to watch though and the warner/peaty ones are very entertaining.


 
Posted : 18/02/2021 10:36 am
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@horatiohufnagel refer to my first paragraph. 🙂


 
Posted : 18/02/2021 10:37 am
 BigM
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I get the whole pro mouuntain biker/content maker thing and agree that they've got to keep sponsors happy. I don't really think that they're the problem.

There's plenty of idiots around spreading the virus who aren't on YouTube trying to get their sponsors in front of an audience at a time they can't really undertake the main aspect of their job.

My girlfriend's sister being one of them!


 
Posted : 18/02/2021 10:40 am
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Just to stir the pot even more, would his sponsors not prefer it if he trained a bit more and possibly did some home gym work outs to improve his fitness and world cup results.

Yeah cause that really create "views" doesn't it, sponsors want content that talked about, obviously everyone talks about training in MTB (>.<)

pointless thread overall, but I imagine it brought Bren video's to an audience here, that wouldn't normally have watched it, so maybe his video did work as expected


 
Posted : 18/02/2021 11:02 am
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Great. I love these game of bike vids. Peaty and Warner are into their trials too so it's always fun to watch.


 
Posted : 18/02/2021 11:11 am
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You do realise that YouTube is more for us old codgers don’t you. My hip young Son sends me dozens of vids from Brendog, Brandon S, Matt Jones and the 50-1 boys and they are all from Instagram. These guys have done more to ensure my son is outside riding and building trails and generally staying active rather than sitting playing games in his bedroom. YouTube is no metric to how popular these guys are or the influence they have.


 
Posted : 18/02/2021 11:39 am
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Zippy, I wasn't referring to views or content, but why are people making out this channel plays a big part in his income and that his sponsors actually give a toss, he's hardly bigging up those products so nobody's rushing out to buy deity handlebars and I don't think Scott would be impressed if he broke a few bones and missed a season trying to jump his house.


 
Posted : 18/02/2021 11:40 am
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@inbred is spot on when it comes to inspiring young people to get outside and ride bikes.


 
Posted : 18/02/2021 11:43 am
 poah
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Steve was down as we have to talk business and I had to sign a contract with him

He should have posted the contract.


 
Posted : 18/02/2021 12:13 pm
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Steve was down as we have to talk business and I had to sign a contract with him

What a weaselly, pathetic attempt at an excuse. Nobody has to travel to talk business or sign a contract.

All respect lost for both of them.


 
Posted : 18/02/2021 12:36 pm
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Content creators play an important role in this pandemic when we are all stuck at home with nothing better to do. Brendan's view count may be relatively low but 50k views is still equivalent to up to 12500 hours of viewing time. When taken together with other content creators (including TV shows which are still being filmed at greater than 0 risk) you have many viewers that may have otherwise taken more covid-risks if they didn't have this entertainment value.

I would argue that in many cases the entertainment benefit from both streaming and TV often outweights the risks of spreading the virus during filming. I don't know how you anyone can argue that a McDonald's worker should go to work but a professional athelete should not. Neither are essential but both bring social and economical benefits, and both are equally permissible by law (AFAIK).


 
Posted : 18/02/2021 1:13 pm
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@greeny30
In brendogs case, if Scott had demanded that he chase podiums he probably would've quit riding professionally a decade ago.
However what we see is a fairly unique rider who generated more excitement as a "freeracer" at rampage than ever on the DH WC circuit (but still manages significant brand exposure at DH events particularly on new bike day than most other riders can)
Being there's no rampage right now, making his own "gnarly sender" seems pretty reasonable.


 
Posted : 18/02/2021 4:46 pm
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Fail to see why professional mountain bikers (or amateur ones for that matter) meeting up for a ride is any worse than all the professional footballers who obviously don't cut their own hair and hug each other when a goal is scored. The rules/laws are not being followed by a lot of the population and very little is done to enforce said rules by the police from what I've seen over the last few months, the working classes have by and large carried on working as normal while a lot of the educated middle class, who CAN work from home, don't see the rules being ignored on a daily basis in far more blatant ways than Brendan Fairclough may or may not have done


 
Posted : 18/02/2021 5:54 pm
 poah
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He can create content without breaking the rules. I know plenty of other youtubers that don't break the law.

It isn't the first time he had warner et al down.

A professional athletes can travel for training not for pissing about in the woods with friends.

Fail to see why professional mountain bikers (or amateur ones for that matter) meeting up for a ride is any worse than all the professional footballers who obviously don’t cut their own hair and hug each other when a goal is scored.

Pro footballers are tested twice a week but outside of their training are subjected to the same rules we are.


 
Posted : 18/02/2021 6:13 pm
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One untracked side affect of the pandemic seems to be raging uncontrolable jealously.


 
Posted : 18/02/2021 6:26 pm
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Pro footballers are tested twice a week

A mate of mines wife is also tested twice a week, she works in admin at a care home and has had both vaccinations already despite having little contact with residents. She's told me that quite a few of the care staff that ARE in daily contact with elderly high risk people are regularly boasting about going to house parties and several have refused to take the vaccine when offered it. Its this type of behaviour that has got us into the situation we are in, not people riding bikes in the open air


 
Posted : 18/02/2021 6:30 pm
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A professional athletes can travel for training not for pissing about in the woods with friends.

this plus calling rob Warner a professional athlete would be stretching the term somewhat. Brilliant commentator but athlete?


 
Posted : 18/02/2021 6:34 pm
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this plus calling rob Warner a professional athlete would be stretching the term somewhat. Brilliant commentator but athlete?

But then Rob's still paid by Giant (or was last time I saw anything) to ride their bikes and appear in videos, do magazine interviews etc.

Arguably he's doing his job very well if you can't tell the difference between a marketing video and one of him messing about with mates in the woods.


 
Posted : 18/02/2021 6:43 pm
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But then Rob’s still paid by Giant

Vitus these days


 
Posted : 18/02/2021 6:46 pm
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And YT before Vitus.


 
Posted : 18/02/2021 7:01 pm
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And Commencal before YT......


 
Posted : 18/02/2021 8:03 pm
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this plus calling rob Warner a professional athlete would be stretching the term somewhat. Brilliant commentator but athlete?

He was the first guy from UK to win a downhill world cup.


 
Posted : 18/02/2021 8:05 pm
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AND he was on You Bet. Cant get more pro then that.

https://www.pinkbike.com/video/402958/


 
Posted : 18/02/2021 8:08 pm
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plus calling rob Warner a professional athlete would be stretching the term somewhat. Brilliant commentator but athlete?

but he is a paid performer, and is allowed to make telly


 
Posted : 18/02/2021 8:10 pm
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He was the first guy from UK to win a downhill world cup.

Bobby Charlton won the world cup. He's also still on the payroll at MU. Does that make him still a professional footballer?


 
Posted : 18/02/2021 8:12 pm
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AND he was on You Bet. Cant get more pro then that.

And he was in Dirt so will always be a hero. I have no idea who brendog is.


 
Posted : 18/02/2021 8:16 pm
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not people riding bikes in the open air

Yeah but they are not just riding their bikes in the open air, they are stopping to buy fuel on the way.

Bernard Kerr walked in to a petrol station near where I live on camera without a mask, he travelled to 2 different parts of the country in that day and obviously doesn’t give a f@k about who he is potentially infecting

Also if they are doing it as part of their paid work, why do they not follow industry guidelines?

Bunch of cowboy operators ?

The likes of Sam Pilgrim and Tom Cardy are more entertaining and playing by the rules


 
Posted : 18/02/2021 9:27 pm
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