Atherton AM.130 trail bike comes in 22 sizes

I could really lust after one of those but is that kink in the seat tube for the pivot mounting going to hamper my dropper length choice? Could dampen my ardour if it does.

Atherton Bikes have launched a light, modern trail bike

So how light is it? That seems to be missing from the press release so presumably it isn’t really that light or they would tell us. Especially if it’s overbuilt to pass cat 5 standards

Was loving the idea of this, then saw its 15kg!

Hardly light! My 130/140mm travel fuel ex is 16kg, with some pretty run of the mill components. For a lot less I could easily drop 1kg off that bike. Shame as I quite like the look of it

All those sizes and people will just ring up and say, “I’m 5’10” what size do I need”….

there’s a fit calculator on their site.
whilst undoubtedly lovely and far more bike than i am rider, price and weight though. hell.

I’m a big fan of the innovation and adaptability of the Atherton Bikes Manufacturing process (perfect for swift adjustments for the race team and rapid updates for the consumer), and also think the bikes have a great aesthetic, along with the kind of pedigree that few manufacturers can match…

however, one of the primary things I was taught in sales is K.I.S.S. = Keep It Simple Stupid;

Sales is very much linked to psychology and can’t help but wonder if rather than a USP, 22 sizes is to the detriment of the business, as would be customers are perplexed by excessive choice; initial excitment becomes over analysis and ultimately confusion… which in many cases is sufficient to lose potential custom

It might be better to use a conventional sizing model with 4 or 5 standard sizes (perhaps even dropping prices to reflect the reduced workload), then upsell custom sizing at additional cost for customers who request it?

Sales is very much linked to psychology and can’t help but wonder if rather than a USP, 22 sizes is to the detriment of the business, as would be customers are perplexed by excessive choice; initial excitment becomes over analysis and ultimately confusion… which in many cases is sufficient to lose potential custom

You don’t want anything that introduces negative thoughts over your choice. Most people don’t need much info to know whether they are a S, M or L, and are happy to crack on. The idea of having to try to select one of 22 sizes means I’ll approach the transaction thinking I’m spending £££ and almost certainly not getting exactly the right size for me. Psychology is weird.

Or just use the fit calculator? I put my numbers in and it came out very similar to my current bike which I feel fits me well…

Well I put my numbers in, 1941 tall, 889 inside leg and arm span (to prove a point) 1500 and 4000mm

Arm span made no difference at all to the frame size.

Suggested size is a 510 x tall.

So it suggests I need a marginally shorter bike than I currently have (though having ridden a (530mm reach) longer one this weekend gone I felt like I’d got on a bike that fit for the first time ever) and a longer seat tube than one seen this side of 1990 I assume so I can bottom out a 200mm dropper instead of using a longer one or, god forbid, having some post showing.

Got to wonder who they recommend the 530 for if (an admittedly slightly leggy) 6’4″ doesn’t even put me on the 520

Love the look of it. But how can it weigh 3kg more than my 140mm Jeffsy?

Because it’s far, far more capable and probably about 6″ longer?

If I was in the market for a replacement FS I’d be interested in one, mainly because it ‘copies’ & extends what I already have (heavily customised Cotic) AND I’m an odd shape (the reach of a 6 foot and the legs of a 6 foot 6 inch) so I’d definitely get one to fit.

Got to wonder who they recommend the 530 for if (an admittedly slightly leggy) 6’4″ doesn’t even put me on the 520

Possibly me 🙂

Price-wise, if you think they’re expensive, best you don’t look at the like of Santa Cruz & Specialized.

Where can I test ride one in my 1 of 22 size ?

I am still out… the bottom of the range bike is still double the cost of most other bikes !

This would be the bike that should be their cash cow, but its going to be a very limited market at that price, and its a bike designed by DH riders who admit they hate riding uphill. To be fair I dont know why Rachel kept saying that in the vid as I bet she rides better uphill than most !

What worries me most with their bikes is that even if I could afford one, they are so niche that they could go out of business tomorrow and where would you be with warranty etc

Yeah, everyone says weight doesn’t matter anymore… So why the hell use the word LIGHT?? especially when its far from it! Just weird.

Love the look of it. But how can it weigh 3kg more than my 140mm Jeffsy?

Because it’s far, far more capable and probably about 6″ longer?

what do you want to use a 130mm trail for bike for that makes a Jeffsy not capable enough?

what do you want to use a 130mm trail for bike for that makes a Jeffsy not capable enough?

Anything that Scotland throws at me.

Golfie, Inners, Dunkeld, Fort Bill, Glencoe etc etc

But small independent shops [who aren’t paying rights to Atherton inc] can still slice some money off here and there and i suspect they have a similar small sales discount that the atherons might have

FTFY

Plus making 10% on something is better than making 0%

Depends if you’re actually “making” 10% of the gross costs or if you’re “making” 10% of the item price then spending 15% on shipping handling and so on.
There are a lot of businesses (small ones especially) that fail because they can’t quite grasp that buying a box of 10 items for £100, then selling them at £14ea might actually equate to a loss, not a 35% profit.

Will they all still have really poor insertion depth for anyone under 5ft10?