Elliot Brown Singletrack Watch Project Update.

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Great news everyone.

The creation of the Elliot Brown Singletrack watch is not straight forward. For a start Elliot Brown’s top scientist have been working hard on the creation of our new time zone: “Beer O’Clock”. Check it out. Spin the 120 click bezel, line the bottle up with the hour hand, and everything is going to be OK.

A precise 120 click high grip bezel, that’s more click than a Chris King hub.

Minimum Order Quantity

There is also a minimum order quantity for this run of watches, and we have to hit this number to get the watch into production. And we have good news. We are just shy of hitting the tipping point to make Elliot Brown Singletrack watch. It is in the bag, and we only need a handful more people on board.

There is now only one week left to get your name down on the list and secure your watch.

So… massive thank you to everyone who is on the list already. And for those who are teetering on the fence of awesome watch ownership, click the link below.

elliot brown singletrack watch
Elliot Brown Singletrack Anniversary Watch

You have until midday on the 8th October 2021 to order one of these very special watches.


This top end timepiece is packed full of features, including:

  • Your Name: This is your watch, and your very own Singletrack forum username will be engraved on the rear (max 25 characters).
  • Beer O’Clock: Simply spin round the 120 click bezel until our beer bottle lines up with the hour hand to categorically prove it is indeed time for a beer.
  • Easter Eggs“: We have hidden several more unique Singletrack features. They are not easy to find. But they are there if you look.
  • Charity Donation: In memory of late deputy editor, Jenn Hill, we are pleased to be making a 10% donation from each watch sale to St. Gemma’s Hospice.

Jenn Hill & St. Gemma’s Hospice

Many of you will remember Jenn Hill, our Deputy Editor who sadly died of, of all things, lung cancer in 2015. Her writing was inspirational and her dedication to her job saw her working right up until she really couldn’t. Jenn’s rock was her husband Tom, who also writes for us and, at the very, end Jenn and Tom were supported by the staff at St. Gemma’s Hospice, Leeds. 

St. Gemma’s Hospice is a registered charity in the UK #1015941

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