Here’s What Goes into one of Scott’s Marketing Shoots

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There’s a lot that goes on behind the scenes in any industry, but have you ever wondered what goes into a brand photoshoot? In the latest episode of Chasing Trail, go behind the scenes to see what Scott’s marketing shoot looks like. The brand typically organises one a year for both road and mountain. It’s a massive undertaking with a lot of logistics to figure out.

We’re very lucky to have locations like Verbier so close to home to come spend a few days shooting photos and video for new collections. Given the range of bikes we have to shoot every year, having a location that can cover many types of riding, and to do so in such a fashion is just perfect. If you’re going to have big days, they may as well be in epic spots!

Julian Wagner Marketing Manager – Mountain Bike SCOTT Sports

Scott’s Marketing Shoot

The plan was to shoot around 20 bikes over 7 days, covering all our MTB and E-MTB segments. This means splitting the days into two blocks, sunrise, and sunset. With each bike, it is important for us to swap kits as well to create as many assets as possible. We would learn that this was an ambitious goal!

Most days we started between 3-3:30 AM with breakfast, then a shuttle up the mountain to (hopefully) get to our spot of choice for when the light hits. Then you shoot all morning, with a break in the afternoon for lunch, naps, and more planning. Then part two usually started around 16:00, get back in the car, up the mountain for sunset, and stay out until the headlamps come on to get back down the hill. 

Scott Sports

When you look one of Scott’s print ads, what you don’t see is what goes into it. Sometimes, they’re one-shot bangers, but often, there is a fair bit of blood, sweat and tears (of joy) that go into getting into a magazine or on an ad, and we thought it would be great to get you a look into that process.

Scott Sports

To see more, head to the Scott website.


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