iceBike* 2016: UPDATED

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iceBike* an annual trade exhibition hosted by distributors Madison and Sportline is for the first time being opened up to the general public.

iceBike* is Madison’s in-house showcase for its many brands and is usually only open to the bike trade and media types like us lot. However, this year Madison will be opening the doors for free to the public so you can see the kind of shiny previews that we get to see. Not only that, but there’ll be many special offers available throughout the weekend and its just been confirmed, some of the biggest names in cycling will be turning out.

There are planned meet and greet signings with Manon Carpenter, Matt Simmonds, Blake Samson, Marc Beaumont and Shanaze Reade, plus a mystery Team Sky rider that will be revealed closer to the show. On the Saturday the Madison Genesis road team and Pearl Izumi Tour Series will launch, both of which will be hosted by ITV’s Ned Boulting.

Former World Champ Manon Carpenter, representing Madison Saracen Factory Race Team

The organisers revealed a few weeks back the exclusive deals that visitors can only take advantage of, by coming to the show at the Arena:MK in Milton Keynes. The show takes place at the end of February (Sat – Sun 27 and 28 February 2016).

iceBike* visitors will be able to save money on some of the biggest brands in the cycling industry. Among the brands offering exclusive money-saving offers are Ridley, Lazer, Kryptonite, Garmin, Shimano and a whole host of nutrition brands including MuleBar and Stealth.

A Genesis Bikes ‘proto’ from the 2015 show

World-renowned Belgian bike brand Ridley, will be offering some exclusive show deals on its stunning range of Cyclo-cross and road bikes. The X-Night 40 (RRP: £2,649) will be available at iceBike* with a staggering 40% off with plenty more bike deals to be revealed before and at the show.

Visitors can ensure they get all the gear too, with up to:

75% off selected Lazer helmets

50% off on Kryptonite locks and,

50% off on specific MuleBar products

One of the leading helmet manufacturers in the world, Lazer is the official helmet supplier to British Cycling, Lotto Soudal and the Madison Genesis pro teams. Also attending will be Kryptonite, one of the most trusted and well recognised security brands in cycling, and visitors can take advantage of some exclusive offers across the range.

MuleBar_Chocolate Banana

On the nutrition side of things, there will be lots of opportunities for visitors to stock up on gels, powders and bars for a great price. MuleBar is known for creating tasty and nutritious energy bars with purely organic ingredients and it will be offering up to 50% off on specific products. Stealth nutrition has a range of energy and protein gels that are perfect for riders and runners on the go.

Not only are there show offers to pick-up at iceBike*, but organisers Madison will be hosting competitions by a number of the brands at the show, to win some “truly money-can’t-buy cycling experiences”.

These deals are exclusive to visitors at the show and although iceBike* is free for visitors to attend, places are strictly limited so to book onto this year’s iceBike, visit: or click the image bellow …iceBike2015

Blake Samson in more natural surroundings

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