Santa Cruz sold to Cervélo owners Pon Holdings

In a move which may have surprised some fans, Santa Cruz – purveyors of such bicycles as the Bronson and the Nomad – has been sold to Dutch conglomerate Pon Holdings.

The Santa Cruz showroom, Santa Cruz

Pon is notable as the owner of Derby Cycles (Focus, Univega) and Cervélo. Our current information is that ex pro-skater Rob Roskopp is staying on as CEO.

Rob Roskopp in 2005

At present it’s unclear what effect this may have on the direction of the company; we’ll keep you posted.

A gratuitous Bronson, yesterday

Barney Marsh

Barney Marsh takes the word ‘career’ literally, veering wildly across the road of his life, as thoroughly in control as a goldfish on the dashboard of a motorhome. He’s been, with varying degrees of success, a scientist, teacher, shop assistant, binman and, for one memorable day, a hospital laundry worker. These days, he’s a dad, husband, guitarist, and writer, also with varying degrees of success. He sometimes takes photographs. Some of them are acceptable. Occasionally he rides bikes to cast the rest of his life into sharp relief. Or just to ride through puddles. Sometimes he writes about them. Bikes, not puddles. He is a writer of rongs, a stealer of souls and a polisher of turds. He isn’t nearly as clever or as funny as he thinks he is.

Comments (4)

EvilseaEvilsea July 3, 2015 at 4:41 pm

This could prove interesting

hodge1365hodge1365 July 3, 2015 at 4:42 pm

Univega, there’s a blast….

AndyAndy July 3, 2015 at 7:04 pm

so if it’s now European can we save on import duties?

PacemanPaceman July 6, 2015 at 12:32 pm

They’d need to be shipped from inside the EU to avoid import duties. I doubt the company will be moving from CA.

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Santa Cruz sold to Cervélo owners Pon Holdings

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