Pivot BIkes Get UK Importer

by Chipps 11

Causing some fanfare and MTBR frothing over in that-there United States land, the Pivot Cycles brand is now going to be available in the UK via all-round nice champs Upgrade Bikes. That’s about all there is to say at the moment – but we’ve put the ubiquitous press release below. We should add, though, that Pivot has just started employing ex-Dirt Rag chappie Jeff Lockwood to handle more of their international work. Add to that that the Pivot range uses Dave Weagle’s DW Link and we expect we’ll be hearing from Pivot more in the near future.

Get your press-release glasses ready:

Pivot Cycles has chosen Upgrade Bikes as their exclusive UK Distributor. With Pivot Bikes having already received excellent reviews from several UK magazines this new deal will allow UK bike shops and riders access to the brand. Upgrade will be able to supply the whole range and offer the same exceptional product and customer support it provides for the rest of the Upgrade Bikes range of brands.

Pivot Cycles was founded by legendary bike designer Chris Cocalis in 2007, Chris is known in cycling circles for having set-up and fronted Titus for some 17 years prior to the creation of Pivot. In the short period of time they have been around Pivot have already become well established amongst Enduro, XC and now Downhill disciplines in many countries around the world. All Pivot bikes and frames utilise the multi-world championship winning DW-Link patented suspension design. Pivot Cycles are based in Phoenix, Arizona where they test and develop all their frames.

Part of Pivot’s commitment to developing the best mountain bikes available is their team testing programme including the Lex-Pivot World Cup DH Team which boasts Kyle Strait amongst their team roster. Pivot also sponsors several top endurance mountain bikers such as 24-hour world champion Jason English.

“We’re all true mountain bikers at Upgrade and we’re so impressed with Pivot’s ethos and quality. We’re very pleased that we now get to use that enthusiasm and make them available in the UK.“ Tom Varkala, Pivot UK Brand Specialist

“We are extremely happy to be working with Upgrade as our exclusive UK distributor for Pivot. We feel that they share our same passion for the sport and dedication to excellent customer service and support. We receive a lot of e-mails from British customers and are excited that we now have the right partner to supply our products and grow Pivot in the UK.” Chris Cocalis, President Pivot Cycles.

It's a Pivot Firebird in brown. Pivot wins the 'check out our crazy tube profile award' for the week.

True to their word Pivot are always improving their class-leading frames and as such have made several improvements to their 2011 range. Details of the new range will be available shortly. Follow @PivotUK on Twitter for the latest Pivot Cycles product, rider, demo and event news. Also, watch out for the Pivot Cycles tents coming to race and demo events near you during 2011.

For more information on Pivot and Upgrade Bikes visit www.pivotcycles.com, www.upgradebikes.co.uk or email pivot@upgradebikes.co.uk.

Comments (11)

  1. I’ve always liked the idea of a Pivot. DW, heritage, etc. But I do find them a little ugly and maybe a tad focussed on dryer climes.
    I’d love to demo one though.

  2. That poo brown colour isn’t doing it any favours, but that’s still an absolute munter of a frame.

  3. off to a good start then!

  4. I quite like the look of it, but like AlexSimon I’d wonder how well it’d do in a British winter.

  5. The pivot 429 looks ace… Bad choice of press shot above with the brown thing… also properly pricy!

  6. Chris Cocalis, one of the nicest guys in the cycle industry and knows his stuff about bike suspension, all the best of luck to Upgrade with the new venture

  7. The DH bike looks nice, not sure why its got a seat dropper on it though.

  8. surely a large vehicle has run over that bicycle?

    if not, maybe it would improve it?

  9. …there seems to be lots of excitement about the forthcoming Mach 5.7, which is a tweaked version of their five inch bike, still with DW loveliness, but now with slacker angles, tapered head tube, lowered bottom bracket and added sex appeal. Or something. Kind of a 5 spot, but more so.

  10. Just been reading about the 5.7 – it looks really well sorted. Still a few too many vulnerable pivots in there for my tastes, but I’d love to get a test ride.

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