RUSS Appeal Keeps The Choppers Flying

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Recently RUSS Appeal distributed nearly £14,000 to the Air Ambulance with each of the 20 regions receiving a significant donation. The money raised equates to fourteen life saving flights and will help to ensure that these vital missions continue.

Not the kind of heli-biking you want to do, but it's appreciated regardless.

The funds raised consist of RUSS Appeal T-shirt sales, and direct donations from mountain bikers. This includes a significant donation from Bob Fox the CEO of Fox Racing Shocks, Bob has been following the Russ Appeal with interest and stated:- “The RUSS-Appeal is a first-class cause named after a first-class guy, and I am pleased and honoured to be able to contribute to it.”

The RUSS Appeal was created following a serious mountain biking accident that befell Russell Pinder in the Welsh Mountains in March 2003. The organisation began when he and his family asked that all donations or “whip rounds” be directed to the Air Ambulances who lifted Russ to safety.
Since 2003 the Appeal has raised and donated over £50,000 to the Air Ambulance in the name of UK mountain bikers.
For more information about the RUSS Appeal see www.russ-appeal.org.uk

Chipps Chippendale

Singletrackworld's Editor At Large

With 22 years as Editor of Singletrack World Magazine, Chipps is the longest-running mountain bike magazine editor in the world. He started in the bike trade in 1990 and became a full time mountain bike journalist at the start of 1994. Over the last 30 years as a bike writer and photographer, he has seen mountain bike culture flourish, strengthen and diversify and bike technology go from rigid steel frames to fully suspended carbon fibre (and sometimes back to rigid steel as well.)

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Comments (6)

    JakesterJakester June 2, 2010 at 2:55 pm

    “This includes a significant donation from Bob Fox the CEO of Fox Racing Shocks, Bob has been following the Russ Appeal with interest and stated:- “The RUSS-Appeal is a first-class cause named after a first-class guy, and I am pleased and honoured to be able to contribute to it.””

    Interesting comment following RP’s claim against Fox Racing Shox.

    Obviously water under the bridge, then…

    DavidBDavidB June 2, 2010 at 5:06 pm

    THANKS to all of those who have purchase T-shirts today.
    Donations always welcome, lets keep the Choppers up 😉

    DavidBDavidB June 2, 2010 at 5:38 pm

    ps. 1 medium and 5 XL shirts left

    http://www.russ-appeal.org.uk/index.php?module=pagemaster&PAGE_user_op=view_page&PAGE_id=16&MMN_position=28:28

    Gwan gwan gwan gwan gwan

    DavidBDavidB June 2, 2010 at 7:24 pm

    Medium now gone..come on you fatties!

    igmigm June 3, 2010 at 10:21 pm

    This might be daft but I while I wouldn’t wear a one of the RUSS t-shirts (note I said wear, I don’t object to making donations), I would happily wear a cycling jersey and that would be advertising to those with a vested interest in keeping the service going. Worth a punt to see if there’s any interest?

    DavidBDavidB June 3, 2010 at 10:45 pm

    It’s a good idea igm. The problem we would have is guaranteed sales. When we did the T-shirt run first time round there was huge interest and commitment to buy after Russ had his accident. I’m not sure we have the eyes these days to make it work profitably. It’s been hard enough selling the remaining T-shirts. Especially as they are XL.

    Russ-Appeal flags anyone?

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