RUSS Appeal Keeps The Choppers Flying

by Chipps 6

Recently RUSS Appeal distributed nearly £14,000 to the Air Ambulance with each of the 20 regions receiving a significant donation. The money raised equates to fourteen life saving flights and will help to ensure that these vital missions continue.

Not the kind of heli-biking you want to do, but it's appreciated regardless.

The funds raised consist of RUSS Appeal T-shirt sales, and direct donations from mountain bikers. This includes a significant donation from Bob Fox the CEO of Fox Racing Shocks, Bob has been following the Russ Appeal with interest and stated:- “The RUSS-Appeal is a first-class cause named after a first-class guy, and I am pleased and honoured to be able to contribute to it.”

The RUSS Appeal was created following a serious mountain biking accident that befell Russell Pinder in the Welsh Mountains in March 2003. The organisation began when he and his family asked that all donations or “whip rounds” be directed to the Air Ambulances who lifted Russ to safety.
Since 2003 the Appeal has raised and donated over £50,000 to the Air Ambulance in the name of UK mountain bikers.
For more information about the RUSS Appeal see www.russ-appeal.org.uk

Comments (6)

  1. “This includes a significant donation from Bob Fox the CEO of Fox Racing Shocks, Bob has been following the Russ Appeal with interest and stated:- “The RUSS-Appeal is a first-class cause named after a first-class guy, and I am pleased and honoured to be able to contribute to it.””

    Interesting comment following RP’s claim against Fox Racing Shox.

    Obviously water under the bridge, then…

  2. THANKS to all of those who have purchase T-shirts today.
    Donations always welcome, lets keep the Choppers up 😉

  3. Medium now gone..come on you fatties!

  4. This might be daft but I while I wouldn’t wear a one of the RUSS t-shirts (note I said wear, I don’t object to making donations), I would happily wear a cycling jersey and that would be advertising to those with a vested interest in keeping the service going. Worth a punt to see if there’s any interest?

  5. It’s a good idea igm. The problem we would have is guaranteed sales. When we did the T-shirt run first time round there was huge interest and commitment to buy after Russ had his accident. I’m not sure we have the eyes these days to make it work profitably. It’s been hard enough selling the remaining T-shirts. Especially as they are XL.

    Russ-Appeal flags anyone?

Comments are closed.