With a Geko (or a mobile for that matter), you no longer need to buy expensive software to create routes for them. You can use http://www.bikehike.co.uk to create routes (there is also another one that I can't remember which is similar). They aren't as fancy as tracklogs or memory map, but they are £200 cheaper.
Viewranger on a mobile is great, but you do have to pay for it, and it isn't all that cheap, for a coast to coast, you'd probably be buying £50 worth of maps or something.
Mobile phone based things (or very very expensive – like £300+ garmin / satmap GPS units) are the only way you will get decent maps when you are outside. Most people who use garmin units just upload a route in advance and follow arrows / lines on screen, but with no map.
There are free OS map things for iPhone and Android phones, but currently they require you to have a mobile data connection to use them, which isn't so good if you're in middle of nowhere (like in big sections of the peak district & lake district if you happen to be with t-mobile).
Joe