Is it a gay thing, or just an insidious attempt to destroy male self confidence with negative body image and to sell products to fill the yawning void in our self-esteem thereby created? Women have had to oput up with magazines pulling exactly the same stunt for decades…
It must be part of a push to flog 'beauty products' to men.
Although this kind of thing has been going on for a while, I think it is being taken up fairly slowly because the majority of men are not interested.
Personally, I like to feel fit -not being fat is a side-effect. I could not be ars*d to pump iron in order to look 'buff'.
Using cosmetics & having a spray tan seems like a waste of time and money in
order to look ridiculous.
Shaving my body seems pointless as I have no intention of achieving silky smooth legs or chest
Anecdotally, the Trafford Centre originally had lots of shops selling clothing for men and for women. With an couple of years the number stocking clothes for men appeared to have fallen significantly.