@mark and patrick, it looks like you’ve gone to a lot of trouble to adapt the content to the app (e.g. removed the dps photography for the ‘UK riding’ feature and maybe elsewhere, repaginated).
It looks like the app doesn’t even support DPS (landscape orientation), and personally I always find the ‘sideways for article headers, down for content’ model a bit odd, I find it breaks the flow and inhibits browsing. (I work in digital publishing, our app is more traditional – DPS in landscape orientation, single page on portrait).
Just my 2p, hope that helps. I fully understand one can’t please all the people all the time, and one has to try new things. And maybe the app sells a lot of subs so is worthwhile.