I know this might start the helmet debate again [sorry] but the majority of the group in the advert are not riding in helmets and IMHO does not encourage people to ride with helmets on?

Is it just me, I seem to see more and more roadies not wearing a helmet these days?

Nah – it’s just a crap ad because the folk in it aren’t wearing/using the products being advertised.

But it’s an advert for hats. You wouldn’t advertise make up with a balaclava clad woman

IMHO does not encourage people to ride with helmets on?

why do you want to encourage the image that cycling is dangerous?

Must. Buy. Mitsubishi L200s.

True but they are at a distance where you can’t see them that and you can also quite clearly see the the guy with the helmet wearing one?

Yeah the items they are wearing arn’t the ones being advertised 🙂

It’s quite accurate, all the roadies are miserable.

NeoprOne?

neo prone – is that when they fall off ?

(BAH, thepurist !)

Shall I rename this thread to :

Spot the mistakes? 😉

Its a crap advert because it is still August. No need to think about winter yet.

theman….very good but looks like a Nissan to me.

I don’t think there should be pictures of people outside without helmets on. People will and are hurting their heads.

Seriously, why would you get so worked up about the lack of helmets and why would you actively think of encouraging the wearing of helmets unless you were a helmet manufacture? Cycling is hardly that dangerous an activity and worrying about banging my head is the least of my worries when cycling on the road.

I know everyone starts arguing about this, but why get so worked up about it?

I am perfectly calm about it. Not sure why you think I’m getting worked up about it? 🙂

Nah – it’s just a crap ad because the folk in it aren’t wearing/using the products being advertised.

Marzocchi were good at that

i got the ad. i read the ad. i didnt buy = crap ad

EDIT: i’d by a set of bombers after seeing that though

All you need to fend off the cold dark nights

I’d want more than just overshoes, a beanie and some lights to go out on a cold dark night. A sheepskin lined jockstrap at the very least 😯

Edit: Oh, and the picture conclusively proves that riders who wear helmets are faster…

Might be wrong like, but I think the neoprone thing is a play on the brand, pro, as in neoprene by pro. Or did everyone already know that and I look like a patronising nob?

Oh yeah, and helmets are dead good. Marzzochi, a cracking fork.

bruneep, what’s being advertised in that picture?

I doubt she’s for sale (not at a price I could afford).

air conditioning?

i’m more annoyed that they are in direct contravention of The highway code, sec. 66,c:

never ride more than two abreast, and ride in single file on narrow or busy roads and when riding round bends

Quite right highclimber 😉

I got that ad, thought ‘£19.99 that’s cheap’, but I don’t need any of it.
Then thought, ‘not many roadies wear helmets’. But I’m not a roadie, so it didn’t bother me that much.

Dunno about the hat, but I quite fancy one of the Planet X alloy frames.
And some peanuts.

Quite right highclimber

there’s even a car at the back of them seemingly wanting to get past. Inconsiderate Beanie-wearing Roadies!

The one’s without helmets have clearly dropped most of the helmeted riders
Therefore, helmets slow you down

Rusty Spanner – Member
And some peanuts.

Genuine LOLs

there’s even a car at the back of them seemingly wanting to get past.

and a massive box of lights!

But there are some Harry Potter beanies and overshoes flying around in front of the camera! Expelliamus! 😳

………….

[gets coat]

Interesting, and THANKS FOR YOUR FEEDBACK (this is a testing process).

Daily Deal (wasn’t used) by brantrichards, on Flickr

The big hat one is better.

Now that is a good deal!

@Brant – I think it would be good, as said above, that the people in the advert be wearing or using the product advertised 🙂 But all in all I prefer the first advert 🙂 Oh and be setting a good example with regard to the highway code 😉

Isn’t the guy in the 2nd pic riding on the pavement??

Yes naughty naughty, however, maybe let him off as its obviously snowy?