Personally I don’t like lined shorts, so the lack of one is a bonus.
Having said that I probably wouldn’t buy them because of the price. In a sale, or discounted maybe. Also not sure of the reliability of POC kit yet.
As for do they think we are mugs – probably not. Gore and Rapha stuff isn’t any cheaper and have you seem the price of an Assos road short lately?
£75 steep, possibly not unreasonable depending on quality, price, reputation and competition!
The world is not out to rip us off. If you can’t afford it buy something else. If you can afford it and do want it buy it. We live in a world with free choice!