Morning all,
I’m in the Lakes. Its wet.
There are some amazing tag-lines that have been posted on here so far, and I’m listening to the majority of plus opinions at the moment. For me, a definite winner is iDave’s ‘Not not cancer. I’m busy’, which I think reflects the seriousness of the situation, but also the fact that I (we) aren’t prepared to let it take over life. Everyone seems to be in agreement that this is an excellent choice, so I think I’m going to put this forward to Al at Spokeshirts.
The original tag-line for anything Bullheart-related was ‘Because we don’t give up. Ever’, and I really like this one. It’s very personal to me. I started to think it when the days were very dark, and it’s been a mantra all the way through. A couple of you have commented on it being okay, so I’ll probably stick with it.
The third one is contentious, but I want to explain why and see what you think. Again, iDave the marketing wizard 😉 came up with it. ‘Terminal is open to interpretation’ is powerful, and requires further explanation, which I think (hope) is the point of these T-shirts. I want folk to be asked about them, so the story can be relayed and the message continues. But the word ‘terminal’ is what I’m struggling with at the moment. Not at any point, even when told I have incurable cancer (which I have got, despite there being no trace) did I think of myself as terminally ill. I want to replace it with incurable, but I’m not sure it has the same impact;
Incurable is open to interpretation
What do you think? Does the message get lost? Opinions please…