Darren, the Zero Frame will start shipping in the second week of April, with preorders opening this month.
letmetalktomark I wanted to achieve two things with this idea: 1) to increase the resale value of the Bird products - by offering a transferrable guarantee we ensure that when someone sells a Bird, the buyer knows if theres a problem with that frame we'll stand by it. That of course has its own problems, so we designed a way in which we can track who's selling the bike in order to insure that we don't get a frame thats been crashed & trashed and hence refused a warranty, then popping up again from a poor soul thats bought said frame and thinks it should be covered by warranty - to continue the warranty you must register the transfer with us.
2) both by design, but also as a handy by product of this process we will then be able to provide an HPI check style service, which means that the buyer gets assurance that they are getting a forward warranty, but also knows that the person selling the frame or bike is the person that bought the bike from us (or from someone else that transferred it to them). This will hopefully have two effects - to prevent theft to a certain degree, or at least make stolen Bird bikes hard to sell which will eventually impact their theft desirability, but also to prevent knock off frames being sold. I am amazed that the likes of Pinarello haven't done something similar. Only a few days ago my friend discovered his secondhand Pinarello was in fact a chinarello. I guess you have to be willing to offer a lifetime transferrable warranty to make that work, and most (read all - I think we're unique here) wouldn't.
Once the system is bedded in we'll be adding some extensions to allow for offering it as a service that other manufacturers can use if they want to.