Zoic

Zoic – A brand for all the family

At Impact Sun Valley, Idaho, Hannah checked out a US brand that’s been around for 25 years but hasn’t really crossed the pond. American riders may well be familiar with...

Viathon – The new brand poised to take on the USA

From Impact Sun Valley in Idaho, Hannah brings us a look at Viathon, a new brand with some big hitting financial backers. You could launch a new bike brand in...

4 Unexpected Perks Of Rotor 13 Speed

When Hannah saw the Rotor 13 speed drive train in Idaho, a few little details beyond the basic benefits of Moar Gears caught her eye.  1. Rotor 1×13 Pick And...

Interbike 2019 Cancelled – What Now For The US Bike Industry?

The US bicycle trade show Interbike will not be taking place in 2019, it has been announced. Organisers Emerald Expositions made the announcement in a press release, saying: “The past...