Also an LBS bloke here.
As stated already the vast majority here are keen bikers, a very small percentage of overall riders.
We target £300 to £1000 in bike sales, doing alright so far this year so must be doing something right.
Servicing and essential spares is hwere it’s at as well, lots of disc pads, gloves, the smaller stuff.
As for demo bikes, they are a waste of time, occasionally get some in, but often they get the demo from us and buy it cheaper online.
Seems very obvious this year, particulary with kids bikes they want to use us to ‘size up’ their kids then go buy elsewhere. In other industries this would be ‘consultation’ as charged accordingly.
At the same time I understand the need to get a bargain or save money.
It’s a case of working out who you can turn into long term customers, and who is wasting your time.
Yes we’re on Facebook now and trying to offer better deals for regulars.