The difference is most people don’t have the skills to tune their bikes properly. It’s skills you pay for.
Which is exactly what is lacking in most shops. That and the realisation of customer needs, the majority of who would struggle to get their heads round paying £50+ per hour or even a ‘job cost’ unless the work in question is explained in a way which makes the customer appreciate what they are actually getting for their money.
I’ll give a recent example of good customer service:
Charlie (Bikemonger) was able to help me with a problem on a rear hub which involved a bit of head scratching to-ing and fro-ing of sprockets/lockrings on which he can’t have made any money. I also got advice, based on his direct experience, re chains and bars. As a result of that, I waited over a month until he had the bars I wanted in stock when I could have bought them cheaper and had them straight away from other sources. The additional money I would have wasted buying the wrong chain easily paid for the extra I spent on the bars. That is simple business – I’m happy, he’s happy and that one experience will ensure I go back to him for future requirements.
Sideways Tim does exactly the same thing IME.
The difference is that good shops have the knowledge AND the ‘nous’ to maintain their customer base as they realise they can never compete with the big online retailers purely on price.
Pity both the above are so bloody far away from Durham 🙁