I can’t see why Richard Branson doesn’t step up and offer some sponsorship.
After Wiggo’s win at the tour, Branson posted a blog on his website saying how proud of British cycling he was and made the comment
“And – through gritted teeth – congratulations to Sky for sponsoring the team. When the contract finishes, come see us at Virgin Media!”
Surely it’s good PR for him to step up and support the poor relative that is women’s cycling?